# Affordable Fitness Trackers Misfit Flash is an Activity and Sleep Monitor that Retails for $50 By Meghan Young | Published 2014-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/misfit-flash References: [theverge](http://www.theverge.com/2014/9/16/6219935/misfit-flash-fitness-tracker-announcement-pricing-release-date) & [misfit](http://www.misfit.com/flash) When it comes to technology, people are often willing to spend a bit more money in order to get a quality product that will last longer than a season; yet perhaps that won't have to be the case for much longer thanks to [Misfit Flash](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars). Targeting those who simply don't indulge in the latest tech advancements, the Misfit Flash is an extremely affordable fitness and sleep tracker that retails for $50. Available at [Best Buy](https://www.trendhunter.com/trends/galaxy-watch-ultra), Target and [Walmart](https://www.trendhunter.com/trends/weariq-kids-smartwatch) next month, the Misfit Flash is meant to be used with the accompanying Misfit app. With no screen to speak of, it is only natural that it would be a cheaper product. A simple sequence of dots informs people at a glance whether they are meeting their daily goals. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Affordable Fitness Trackers:** There is a growing demand for cost-effective wearable technology that offers basic activity and sleep tracking. - **Simplicity in Wearable Design:** As the market for fitness trackers continues to grow, there is opportunity for companies to create stripped-down, visually appealing wearables that appeal to those who are overwhelmed by more complex technology. - **Value-focused Wearables:** As consumers become more budget conscious and skeptical of premium-priced fitness tracking devices, affordable options like the Misfit Flash may gain a competitive edge. ### Industries Being Reshaped - **Wearable Technology:** The wearable technology industry has room for growth in the production and marketing of affordable, basic fitness trackers that cater to consumers looking for a budget-friendly wearable device. - **Retail:** Retailers such as Best Buy, Target, and Walmart have an opportunity to capitalize on the growing trend of affordable wearables, stocking their shelves with stripped-down products that offer basic fitness tracking at lower price points. - **Health & Wellness:** The health and wellness industry can benefit from affordable, easy-to-use fitness and sleep trackers that appeal to a wider audience, including those who may not be able to afford more expensive options. ## Related on Trend Hunter - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Child-Friendly Fitness Trackers](https://www.trendhunter.com/trends/fitbit-ace-lte.md) - [Fitness-Tracking Accessible Smart Rings](https://www.trendhunter.com/trends/pebble-halo-smart-ring.md) - [Budget-Conscious Entry-Level Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-5.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Retro Digital Tracking Watches](https://www.trendhunter.com/trends/wsb1000.md) - [Trainer-Approved Fitness Trackers](https://www.trendhunter.com/trends/itouch-air-4-jillian-michaels-edition.md) - [AMOLED Fitness Watches](https://www.trendhunter.com/trends/playfit.md)