# Sensual Evening Wear Ads The Mischa Collection AW14 Campaign is Full of Glamor By Meghan Young | Published 2014-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mischa-collection-aw14 References: [fashionising](http://www.fashionising.com/pictures/b--sexy-showstoppers-misha-75440.html) & [mishacollection.au](http://www.mishacollection.com.au/) A night out on the town often involves a sexy number or two and the Mischa Collection AW14 ad campaign has women covered. The latest line, which has been appropriately titled 'The New Chic,' is full of [body conscious silhouettes](https://www.trendhunter.com/trends/auteur-studios-fall-2025), [sheer lacy fabrics](https://www.trendhunter.com/trends/zhilyova) and a [sophisticated monochromatic palette](https://www.trendhunter.com/trends/after-hours-collection) that will suit just about any woman looking to turn heads and make a statement. Based out of Australia and designed by Michelle Aznavorian, the Mischa Collection AW14 ad campaign balances elegance with sensuality perfectly. Although the outfits are overly provocative, she manages to tame them just enough to ensure that they are more glamorously feminine than ghetto fabulous. The hotel backdrop accentuates this fact. The pieces showcased throughout the Mischa Collection AW14 campaign look right at home. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sensual Fashion:** The Mischa Collection's AW14 campaign focuses on sensuality and body-conscious silhouettes, creating an opportunity to innovate in the fashion industry with lingerie-inspired clothing designs. - **Monochromatic Palette:** Monochromatic palettes are becoming increasingly popular in fashion trends, presenting an opportunity for designers to experiment with different fabrics and textures that work with these color schemes. - **Sophisticated Glamor:** The Mischa Collection's ad campaign epitomizes sophisticated glamor, signaling an opportunity for beauty and cosmetic companies to create products that cater to this aesthetic. ### Who This Affects Most - **Fashion:** The Mischa Collection AW14 ad campaign provides a chance for the fashion industry to explore new concepts around sensuality and monochromatic color schemes in clothing design. - **Lingerie:** The lingerie industry can leverage the popularity of lingerie-inspired clothing from the Mischa Collection by creating pieces that are both functional and fashionable. - **Cosmetics:** The sophisticated glamor showcased in the Mischa Collection AW14 ad campaign presents an opportunity for beauty and cosmetic companies to create products that cater to this aesthetic and audience. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md)