# Natural Earthy Deodorants Misc Goods Co. Natural Deodorant is Crafted from Natural Sources By Justin Lam | Published 2018-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/misc-goods-co-natural-deodorant References: [uncrate](https://uncrate.com/misc-goods-co-natural-deodorant/) & [kickstarter](https://www.kickstarter.com/projects/1537415287/natural-deodorant-by-misc-goods-co-earthy-and-comp?ref=753v2e) Finding a good-smelling deodorant is a key element to personal grooming, thankfully Misc Goods Co. Natural Deodorant offers an earthy and complex scent in an all-natural package. Crafted using premium essential oils and botanical extracts, Misc Goods Co. Natural Deodorant comes in two distinct scents inspired by the natural world. The scents were created in collaboration with British perfumer Sarah McCartney and out of the 20 prototypes, two fragrances were ultimately chosen to represent the brand. The two expressions offered by Misc Goods Co. Natural Deodorant are Underhill and Valley of Gold. Underhill is the earthier of the two and features an aroma inspired by traveling around nature and include notes of rosemary, athelas, leather and pipe tobacco. Valley of Gold exhibits a more [floral and earthy aroma](https://www.trendhunter.com/trends/scented-refillable-deodorant) and features lavender, geranium, myrtle, honey bush and natural wood. Both deodorants created by Misc Goods Co. Natural Deodorant are [aluminum- and paraben-free](https://www.trendhunter.com/trends/sunny-daze) and also act as antiperspirants. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Deodorants:** The increasing demand for natural and sustainable personal care products creates an opportunity for companies to innovate with natural ingredients. - **Premium Essential Oils:** Rising awareness of the benefits of essential oils for health and wellness opens opportunities for creating unique fragrance blends with natural and organic sources. - **Collaborations with Perfumers:** Partnering with established perfumers presents a chance for businesses to bring new and unique scents to the market and differentiate from competitors. ### Industries Being Reshaped - **Personal Care:** With consumers becoming aware of the health and environmental effects of personal care products, there is an opportunity to innovate in the development of natural and sustainable options. - **Fragrance and Perfumes:** As more consumers opt for natural and eco-friendly fragrances, companies can provide unique fragrance blends to cater to this growing audience. - **Collaborative Manufacturing:** Bringing in external perfumers to work on in-house products could offer companies a way to deliver more specialized formulations and fragrances. ## Related on Trend Hunter - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [French Natural Deodorants](https://www.trendhunter.com/trends/typology-1.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md)