# Enhanced Compact Cameras The Canon Powershot G7x Mark II Mirrorless Camera is Ready for Action By Michael Hemsworth | Published 2016-02-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mirrorless-camera References: [thegadgetflow](http://thegadgetflow.com/portfolio/canon-powershot-g7x-mark-ii/) & [canon](http://www.canon.com/) Smartphone photography has definitely taken a chunk out of the traditional photography market, but the [Canon](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii) Powershot G7x Mark II looks to be a mirrorless camera to call back users to the point-and-shoot. Packed with an impressive lens with expansive zoom capabilities, the Canon Powershot G7x Mark II camera is the first camera from the brand to feature the all-new DIGIC 7 processor. The new processor within the Canon Powershot G7x Mark II camera is designed to be more adaptable in low-light conditions and provide better track focus. This enables better quality images and performance in a variety of different scenarios. The Canon Powershot G7x Mark II mirrorless camera is capable of recording 1080p videos and yes, it has a [selfie mode](https://www.trendhunter.com/trends/rollei-powerflex-x8-dual-lens). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Mirrorless Cameras:** The rise of mirrorless cameras offer a disruptive innovation opportunity for camera manufacturers to cater to users' needs in today's smartphone-obsessed world. - **DIGIC 7 Processor:** The development of more adaptable processors like DIGIC 7 present disruptive innovation opportunities for camera manufacturers to improve their products' image quality and performance. - **Low-light Photography:** The demand for better low-light photography capabilities in cameras presents a disruptive innovation opportunity for camera manufacturers to create products that perform in a variety of different scenarios. ### Who This Affects Most - **Camera Manufacturing:** Camera manufacturers have a disruptive innovation opportunity to develop more advanced technology to encourage users to return to point-and-shoots and mirrorless cameras instead of solely relying on smartphones. - **Consumer Electronics:** The rise of mirrorless cameras and the development of more advanced processors like DIGIC 7 offer disruptive innovation opportunities for consumer electronics companies to invest in camera technology. - **Photography Services:** The demand for better camera technology with improved low-light capabilities presents a disruptive innovation opportunity for photography services to bring in advanced and efficient products to their professional arsenal. ## Related on Trend Hunter - [Innovative AI-Autofocus Cameras](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii.md) - [Assistive Mirrorless 4K Cameras](https://www.trendhunter.com/trends/mirrorless-4k-camera.md) - [Cinema-Quality Mirrorless Cameras](https://www.trendhunter.com/trends/canon-eos-r5-c-digital-camera.md) - [Vlog-Friendly Compact Cameras](https://www.trendhunter.com/trends/zve10-ii.md) - [Creative Vlog-Specific Cameras](https://www.trendhunter.com/trends/sony-zv1-ii.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Upgraded Compact Cameras](https://www.trendhunter.com/trends/panasonic-zs99.md) - [Compact Versatile Cameras](https://www.trendhunter.com/trends/canon-eos-c50.md) - [Advanced Camera Announcements](https://www.trendhunter.com/trends/canon-unveils.md)