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# Building Illusion Displays
The 'Batiment' Installation Allows Viewers to Become Spider-Man

By Elisabete | Published 2012-01-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mirrored-building-lets-viewers-defy-gravity
References: [leandroerlich.ar](http://www.leandroerlich.com.ar) & [mymodernmet](http://www.mymodernmet.com/profiles/blogs/mind-bending-scaling-building-illusion)

If you ever wanted to be Spider-Man, Argentinian Artist Leandro Erlich will make that dream a reality with his 'Batiment' installation.

Using [mirrors](https://www.trendhunter.com/trends/mirroring-dialogue) to create his [optical illusion](https://www.trendhunter.com/trends/hooptical), Erlich encourages his viewers to scale the building while jumping from window to window -- just as Spider-Man himself would. Don’t worry though, all this is done while on the ground.

If you are itching to make your dreams come true, Erlich’s 'Batiment' [installation will be featured](https://www.trendhunter.com/trends/fourth-wall) until the end of March at Le 104 in Paris as part of their 'Perceptions' Exhibition.

The concept itself is a clever idea, and as you can see from the photos above, viewers seem to have a lot of fun by creating amusing scenarios.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 83% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Optical Illusion Art:** Creating installations that use mirrors to trick the viewer's perception, providing immersive and interactive experiences.
- **Adventure-based Installations:** Designing installations that allow viewers to engage in thrilling and imaginative experiences, like scaling buildings or becoming superheroes.
- **Interactive Art Exhibitions:** Organizing exhibitions that incorporate interactive and participatory elements, encouraging viewers to be active participants in the artwork.

### Who This Affects Most

- **Art and Design:** Incorporating innovative techniques and technologies into art installations to create unique and captivating experiences for viewers.
- **Entertainment and Events:** Integrating immersive and adventure-based installations into entertainment venues and event spaces to attract and engage audiences.
- **Tourism and Hospitality:** Creating interactive art experiences as tourist attractions or adding them to hotels and resorts to enhance the guest experience and differentiate the offerings.

## Related on Trend Hunter

- [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md)
- [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md)
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- [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md)
- [Mirrored Hall Visual Installations](https://www.trendhunter.com/trends/internamente.md)
- [Eclipse-Themed Rooftop Artworks](https://www.trendhunter.com/trends/arc-zero.md)
- [Performance-Driven Public Installations](https://www.trendhunter.com/trends/fourth-wall.md)
