# Crystal Clear Margarita Cocktails Mirror Margarita is Inspired by the Cocktail from the Hacha Menu By Michael Hemsworth | Published 2023-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mirror-margarita References: [foodbev](https://www.foodbev.com/news/mirror-margarita-launches-rtd-clear-margarita/) & [mirrormargarita](https://mirrormargarita.com)  The [Mirror Margarita](https://www.trendhunter.com/trends/mirror-margarita-canned) is positioned as the world's first [clear margarita](https://www.trendhunter.com/trends/ghost-labs) that's arriving in the UK and online to provide cocktail enthusiasts with a new option to try out this year. The [ready-to-drink cocktail](https://www.trendhunter.com/trends/shakr-cocktails) is inspired by the cocktail from the London-based bar Hacha's menu and is crafted with a 100% Premium Agave Blanco Cazcabel Tequila. The drink also features citrus oils and malic acid to give it a sweet yet sour flavor profile that's reported to have finishing notes of grapefruit. Co-Founder Deano Moncrieffe commented on the Mirror Margarita saying, "We have always believed there is a gap in the market for a premium RTD cocktail which is expert led, so people who are time poor but love good quality drinks can enjoy them without any fuss at home." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 32% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clear Margaritas:** The trend of clear margaritas is disrupting the traditional colorful cocktail scene, offering a unique visual appeal and flavor experience. - **Ready-to-drink Cocktails:** The rise of ready-to-drink cocktails presents a disruptive innovation opportunity, catering to time-poor consumers who seek convenience without compromising on the quality and taste of their beverages. - **Premium RTD Cocktails:** The market demand for expert-led, premium ready-to-drink cocktails creates opportunities for businesses to tap into the growing consumer desire for sophisticated and high-quality drinking experiences at home. ### Where This Applies - **Beverage Manufacturing:** The clear margarita trend opens doors for beverage manufacturers to create innovative and visually striking cocktails using alternative ingredients or manufacturing techniques. - **Hospitality:** The ready-to-drink cocktail trend presents a disruptive opportunity for bars, restaurants, and hotels to offer pre-bottled signature cocktails, expanding their reach beyond the traditional on-premise experience. - **Online Retail:** The demand for premium ready-to-drink cocktails provides an opportunity for online retailers to curate and deliver a wide selection of high-quality, expert-made cocktails directly to consumers' homes. ## Related on Trend Hunter - [Canned Signature Margaritas](https://www.trendhunter.com/trends/mirror-margarita-canned.md) - [Ready-to-Drink Clarified Cocktails](https://www.trendhunter.com/trends/invisible-cocktail.md) - [Ready-to-Pour Starry Margaritas](https://www.trendhunter.com/trends/astral-margarita.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Canned Paloma-Inspired Margaritas](https://www.trendhunter.com/trends/pimentae-grapefruit-margarita.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Balanced Lime-Flavored Margaritas](https://www.trendhunter.com/trends/pernod-ricard-uk.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md)