# Flashy Mirrored Delivery Boxes The Mirri Wow Pack Has a Shiny Interior By Joey Haar | Published 2017-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mirri-wow-pack References: [packagingeurope](http://www.packagingeurope.com/Packaging-Europe-News/70559/Mirri-Wows-Retail-Brands-With-Unboxing-Experience-as-Luxury-ECommerce-Packaging-is-Unveiled.html) & [celloglas](http://www.celloglas.co.uk/say-mirri-say-wow/) The Mirri Wow Pack from Celloglas is a distinctly modern idea. In the early days of e-commerce, consumers didn't expect very much from their shipments — as long as the parcel itself made it to its destination with no damage, most consumers were happy. Now that [Amazon](https://www.trendhunter.com/trends/amazon-packaging) and others have increased the ubiquity of e-commerce, consumers have come to expect more from their deliveries, right down to the act of unboxing. That's where the Mirri Wow Pack comes in. Noticing the popularity of [YouTube](https://www.trendhunter.com/trends/wally-warheads-position) unboxing videos, with over 40 million on the site, Celloglas decided to create a package that could appeal to that popular interest. The Mirri Wow Pack looks like any other brown box on the outside, but it's interior is covered in a shiny, reflective coating that would make any product pop. The Mirri Wow Pack's interior colors can be changed to virtually any hue to suit the product's and brand's requirements. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **E-commerce Packaging Innovation:** The Mirri Wow Pack signifies a new trend in e-commerce packaging innovation, offering opportunities for businesses to add value and excitement to their deliveries. - **Unboxing Experience Enhancement:** The rise of unboxing videos has led to a trend in enhancing the customer unboxing experience through innovative packaging like the Mirri Wow Pack. - **Interactive Packaging Design:** The Mirri Wow Pack reflects a trend towards interactive packaging design, enabling a more engaging customer experience. ### Sectors Adopting This - **E-commerce:** The e-commerce industry can leverage the Mirri Wow Pack to not only excite customers, but enhance brand loyalty through memorable unboxing experiences. - **Retail:** In the retail industry, innovative packaging like the Mirri Wow Pack can set brands apart from their competitors and potentially increase in-store foot traffic through social media sharing of unique packaging designs. - **Advertising:** The interactive design of the Mirri Wow Pack offers opportunities for brands and advertisers to create memorable experiences that can increase brand awareness and customer engagement. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Corrugated E-Commerce Boxes](https://www.trendhunter.com/trends/mondi.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Advanced Printing Techniques](https://www.trendhunter.com/trends/custom-mylar-bags.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md)