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# Rusted Ship Backdrops
MirkoG di Brandimarte Campaign Contrasts Soft Femininity & a Hard Setting

By Katherinev123 | Published 2011-08-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mirkog-di-brandimarte
References: [designscene.net](http://www.designscene.net/2011/08/mirkog-di-brandimarte-oskar-cecere.html) & [oskarcecere](http://www.oskarcecere.com/)

This [ad campaign for fashion designer](https://www.trendhunter.com/trends/contemporary-femininity) MirkoG di Brandimarte presents an interesting contrast between soft style and a harsh background.

Photographed by Oskar Cecere, the campaign for MirkoG di Brandimarte's Fall Winter 2011 takes place on an old, rusted ship by the name of "Genevieve." The model, beautifully elegant Anastasia Silveri, looks past the ship's dirty railings and piles of scattered rope, wearing diaphanous, see-through pieces that, I'm sure, had the ship been in operation and there was a crew of seamen onboard, would have caused quite a stir.

The styles featured in the MirkoG di Brandimarte campaign by Oskar Cecere include delicate, [transparent white blouses](https://www.trendhunter.com/trends/jiyongkim-fw25) accented with eye-catching shoulder trimmings and a gorgeously gauzy, [long white gown](https://www.trendhunter.com/trends/velvet-heat).

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 56% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Contrasting Styles:** Combining soft and hard elements in advertising and design to achieve a unique visual experience.
- **Industrial Backdrops:** Incorporating unconventional backgrounds, such as abandoned buildings or industrial sites, into fashion and lifestyle photography.
- **Sheer Elegance:** The use of sheer and see-through fabrics in clothing design to add an element of elegance and playfulness.

### Industries Being Reshaped

- **Fashion:** Opportunities to experiment with unconventional settings or fabrics to showcase designer products in a unique way.
- **Photography:** Opportunities to capture images using industrial backdrops or contrasts for creative and visually engaging marketing campaigns.
- **Interior Design:** Opportunities to incorporate industrial elements into interior design for a rustic or unconventional look.

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