# Uplifting Youthful Sodas Mirinda's Fresh, Retro-Modern Identity Was Made with Gen Z in Mind By Laura McQuarrie | Published 2026-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mirinda-smile-please References: [prnewswire](https://www.prnewswire.com/news-releases/bold-new-look-a-brighter-new-mood-mirinda-launches-a-smile-please-platform-globally-302752948.html)  [Mirinda](https://www.trendhunter.com/trends/mirinda) is a mood-lifting soft drink with a tangy, refreshing flavor and an inspiring energy that magnetizes Gen Z. The vibrant lineup includes [fruit-forward flavors](https://www.trendhunter.com/trends/the-soda-made-to-party) like Green Apple and Strawberry, each of which invites drinkers to enjoy spontaneous moments of happiness and help others do the same. Expressive new cans feature larger-than-life fruit that crowns each can and label, and semi-circle shapes subtly hint at the lift of a smile. Alongside a [fresh, youthful and colorful retro-modern look](https://www.trendhunter.com/trends/diet-coke-retro-lime), Mirinda unveiled a new global platform, Smile Please, centered on sparking fun and brightening everyday life. As part of this global movement, Mirinda is launching Smile Chain, an influencer-led digital activity designed to spark a chain reaction of positivity. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 86% | Activity: 88% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Retro-modern Brand Aesthetics:** The blend of nostalgic design cues with vibrant, contemporary visuals creates openings for products that emotionally resonate across generations through refreshed heritage cues. - **Influencer-chain Activations:** Socially amplified chain-reaction campaigns create potential for platforms that monetize micro-influencer networks around positive, shareable rituals. - **Playful Sensory Packaging:** Oversized fruit graphics and smile-evoking shapes suggest packaging that can deliver multisensory experiences and become a point of in-store emotional engagement. ### Sectors Adopting This - **Beverage Industry:** Youth-targeted soda lines can reframe competition by positioning mood elevation and social connection as primary product differentiators. - **Packaging and Label Design:** Material and structural innovation that emphasizes touch and visual whimsy could redefine shelf impact and unboxing perceptions. - **Digital Marketing Platforms:** Tools that enable and measure positivity-driven, chainable social activations would shift influencer ROI models toward engagement and emotional lift metrics. ## Related on Trend Hunter - [Better-for-You Dirty Sodas](https://www.trendhunter.com/trends/not-so-dirty-soda.md) - [Soda Cocktail Cotton Candies](https://www.trendhunter.com/trends/shirley-temple-cotton-candy.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/irnbru-cherry.md) - [Magnesium-Infused Protein Sodas](https://www.trendhunter.com/trends/basyd.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [High Fiber Prebiotic Sodas](https://www.trendhunter.com/trends/cherry-lime-variant.md) - [Crafted Fast Food Beverages](https://www.trendhunter.com/trends/Crafted-Fast-Food-Beverages.md) - [Family-Sized Drone Deliveries](https://www.trendhunter.com/trends/flytrex-and-little-caesars.md) - [Limited-Time Value Menus](https://www.trendhunter.com/trends/krystal-1.md)