# Bedazzled Faces Miri Davidovitz's Shoot for 'Iconix' Skin Care is Gorgeous By Michael Hines | Published 2010-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miri-davidovitz References: [behance.net](http://www.behance.net/Gallery/ICONIX/466390) & [behance.net](http://www.behance.net/miridavidovitz) Miri Davidovitz has successfully managed to trick me. Her shoot for [Iconix Skin Care](https://www.trendhunter.com/trends/skin-obsessed) made me question my own infallible judgment. I seriously thought that the model's face was [bedazzled](https://www.trendhunter.com/trends/tree-hut-gemstone-glow). But then I woke up and smelled the coffee/saw the last image in the gallery! Miri Davidovitz presents a very convincing case for Iconix. I want to go out and buy their products based solely on this [smart shoot](https://www.trendhunter.com/trends/i-play-beauty-campaign). Miri Davidovitz has changed me from a spendthrift to a splurger. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Smart Advertising:** Miri Davidovitz's creative shoot for Iconix Skin Care demonstrates the power of smart advertising by successfully convincing viewers to consider purchasing their products. - **Visual Deception:** Miri Davidovitz's use of bedazzled face illusions in the shoot for Iconix Skin Care highlights the trend of visual deception in beauty and skincare marketing. - **Transformative Photography:** Miri Davidovitz's transformative photography style in the shoot for Iconix Skin Care showcases the trend of using photography as a tool to change consumer perceptions and behavior. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can explore disruptive innovation opportunities by leveraging smart advertising techniques to engage and entice consumers. - **Marketing and Advertising:** The marketing and advertising industry can harness the trend of visual deception to create captivating campaigns that capture audience attention and drive results. - **Photography and Design:** The photography and design industry can embrace the trend of transformative photography to help brands present their products in unique and compelling ways. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md)