# Girdles for Men The Mirdle By Victoria Tremlin | Published 2008-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mirdle-mens-girdle References: [lifeandhealth.guardian](http://lifeandhealth.guardian.co.uk/fashion/story/0,,2266418,00.html) Men are becoming more and more inclined to [grooming and self image](https://www.trendhunter.com/trends/anytime-daily-uv-moisturizer), which does no harm. However, is the new craze in male underwear taking it a step too far. The Mirdle, [male girdle](https://www.trendhunter.com/trends/shapewear-undies), is being worn to hide beer bellies and make men appear younger and fitter. Although not the everyday alternative to exercise and a healthy lifestyle, the Mirdle is being recognised as an ideal garment for one off use, such as too look young and fit for a job interview. One British actor decided to wear the garment to an audition in order to obtain a film role. Although i am a firm supporter of the rugged male, a few finger tips of hair wax and a nice scent is welcome but a man in a girdle is far to alien or just plain wrong to me. However, the [body shaping boxer shorts](https://www.trendhunter.com/trends/skims-mens) have become a big seller so this could be the start of a population of Buff blokes (or so we think until their shirts come off). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Male Shapewear:** The rise of male girdles, or 'Mirdles', presents an opportunity for the male shapewear industry to disrupt traditional ideas of masculinity and body image. - **Body Confidence:** The use of male girdles highlights a trend towards body image-consciousness among men, opening up opportunities for the wellness industry to cater to both genders and promote positive body confidence. - **Athleisurewear for Men:** As men increasingly embrace products like the Mirdle, the demand for comfortable, body-shaping athleisurewear presents an opportunity for the athletic apparel industry to diversify its offerings and appeal to new demographics. ### Who This Affects Most - **Men's Underwear:** The rise of male girdles like the Mirdle presents an opportunity for the men's underwear industry to broaden its range of products and appeal to a wider demographic of style-conscious men. - **Fitness and Wellness:** As the Mirdle gains popularity, the influence of men's fashion on the fitness and wellness industry may prompt investment in new products and services that cater to male body-image concerns. - **Cosmetics and Personal Grooming for Men:** Men's interest in shaping their bodies with products like the Mirdle suggests a growing market for cosmetics and grooming products tailored specifically to male consumers, creating opportunities for businesses to innovate new lines of male-targeted products. ## Related on Trend Hunter - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md)