# Charitable Skincare Initiatives Proceeds from the Better Skin Co.'s Mirakle Cream Will Go to ACLU By Kalin Ned | Published 2019-03-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mirakle-cream References: [amazon](https://www.amazon.com/Better-Skin-Co-Mirakle-Cream/dp/B01N54X7C6/ref=sr_1_2_sspa?keywords=the+better+skin+co&qid=1551670659&s=gateway&sr=8-2-spons&psc=1&smid=A8N2KZLMGOC1K&tag=trenhunt0f-20) & [thebetterskinco](https://thebetterskinco.com/collections/better-skin-mirakle-cream/products/better-skin-mirakle-cream?variant=44220492935) The 'Mirakle Cream' by The Better Skin Co. is described as a "Genius in a Jar." It is an [all-purpose vegan product](https://www.trendhunter.com/trends/vegan-skincare-products) that nourishes and hydrates the skin with a rich recipe of health-focused ingredients. These include coconut oil, Shea butter, cocoa butter, aloe, soothing algae, and sea blackthorn. Upon application, the user can expect to enjoy a [smoother and more radiant complexion](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm). As International Women's Day is just around the corner, The Better Skin Co. decides to do its part for the cause. The skincare company announced that on March 8th, a 100% of sales from the Mirakle Cream will go in support of the operations of the [American Civil Liberties Union](https://www.trendhunter.com/trends/community-to-the-people). The organization is dedicated to ending gender-based violence, reaching educational quality and ensuring a plentitude of economic opportunities. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Skincare Products:** Cosmetics companies are creating skincare products that give back a portion of the proceeds to social causes, offering opportunities for brands to align themselves with customers' values. - **Vegan Beauty Products:** Consumers are increasingly interested in vegan beauty products, presenting opportunities for brands to cater to this growing market and offer a differentiating factor. - **Corporate Social Responsibility:** Brands are prioritizing corporate social responsibility initiatives, allowing them to foster a positive brand image and connect with socially-minded consumers. ### Sectors Adopting This - **Skincare:** In the skincare industry, there is an opportunity for brands to differentiate themselves by offering charitable initiatives or vegan beauty products. - **Cosmetics:** Cosmetics companies can contribute to social causes and connect with consumers by offering charitable initiatives through their product lines. - **Social Activism:** Companies with a focus on social activism can partner with beauty brands to create mutually beneficial campaigns that align with consumers' values. ## Related on Trend Hunter - [Charitable Milk Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleansers.md) - [Premium Botanical Creams](https://www.trendhunter.com/trends/daily-glow-active-hydrator.md) - [Cause-Benefitting Sunscreen Milks](https://www.trendhunter.com/trends/solara-suncare.md) - [Collaborative Nourishing Creams](https://www.trendhunter.com/trends/bigger-than-beauty.md) - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Skincare-Inspired Body Creams](https://www.trendhunter.com/trends/mad-hippie-ultra-rich-barrier-cream.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md)