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# Magnanimous Mailing Services
Mumbai's Mirakle Couriers Gives the Disadvantaged Much-Needed Work

By Omar Yusuf | Published 2011-08-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mirakle-couriers
References: [trendpool](http://www.trendpool.com/indian-entrepreneur-does-well-by-doing-good/) & [miraklecouriers](http://www.miraklecouriers.com/)

The Indian subcontinent is currently in the throes of an almost-American entrepreneurial boom -- social businesses like Mirakle Couriers only serve to edify the innovative climate that exists in cities like Mumbai and Goa.

Dhruv Lakra, an MBA graduate from [Oxford University](https://www.trendhunter.com/trends/fourday-working-week), witnessed the plight and lack of safety nets for India's hearing-impaired population and came up with a plan. Because [courier services](https://www.trendhunter.com/trends/india-post) require very little vocal interaction on the part of employees, Lakra's new company Mirakle Courier was able to hire [deaf and mute locals as messengers](https://www.trendhunter.com/trends/hands-of-hope-laos). Barring the management staff of four, the entire company is held together by its hearing-disabled workers.

Because they are so visually inclined, the deaf are incomparably skilled at reading maps, recognizing landmarks and pinpointing buildings -- they are the perfect couriers. As a result of their proficiency, Dhruv hopes to expand across India, giving hope to the disabled and building a sustainable business simultaneously.

**Contact Information:**
[Mirakle Couriers Website](http://www.miraklecouriers.com/)
Telephone: +91 99200 79384

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 28% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Entrepreneurial Boom in India:** Disruptive innovation opportunity: Exploring social businesses that focus on providing employment opportunities to disadvantaged populations.
- **Integration of Disabled Workers in the Workforce:** Disruptive innovation opportunity: Creating inclusive business models that tap into the unique skills and abilities of disabled individuals.
- **Visual Intelligence for Courier Services:** Disruptive innovation opportunity: Leveraging the visual skills of employees to provide more efficient and accurate courier services.

### Where This Applies

- **Social Businesses:** Disruptive innovation opportunity: Developing business models that combine profit-making with social impact.
- **Employment Services:** Disruptive innovation opportunity: Creating platforms that connect disadvantaged individuals with job opportunities.
- **Logistics and Delivery:** Disruptive innovation opportunity: Rethinking traditional courier services by incorporating unique skill sets and talents of workers.

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