# Artistically Encouraging Sparkling Waters Miracle Seltzer Carbonated Water is Minimally Branded By Michael Hemsworth | Published 2020-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miracle-seltzer-carbonated-water References: [trndmonitor](https://trndmonitor.com/drink-spotlight-miracle-seltzer-carbonated-water/) & [miracleseltzer](http://www.miracleseltzer.com/) The Miracle Seltzer Carbonated Water is a simple refreshment for consumers that is intended to help open their minds creatively and encourage them to take a closer look at the world around them. The water is [minimally packaged in cans](https://www.trendhunter.com/trends/wenlock-spring) and doesn't contain any flashy branding in order to put a focus on the simplicity of the [sparkling refreshment](https://www.trendhunter.com/trends/pina-killada) within. This could help to extend that same level of simplicity to the life of the consumer by encouraging them to see the miracles that are already all around them. The Miracle Seltzer Carbonated Water comes in 12 fluid ounce cans and is likely to be favored by consumers seeking out a [simple yet high-quality refreshment](https://www.trendhunter.com/trends/sparkling-mineral-water) to choose over other options on the market. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** Creating packaging designs that prioritize simplicity and minimal branding to attract consumers who value a clean and uncluttered aesthetic. - **Mindfulness Refreshments:** Developing beverages that not only quench thirst but also promote mindfulness and encourage consumers to appreciate the present moment. - **Everyday Miracles:** Exploring messaging and branding that emphasizes finding joy and wonder in the small things, inspiring consumers to see the magic in their daily lives. ### Sectors Adopting This - **Beverage:** Innovating within the beverage industry to create products that prioritize simplicity and mindfulness, appealing to consumers seeking a more intentional and conscious drinking experience. - **Packaging:** Revolutionizing packaging design strategies to embrace minimalism and remove excessive branding, catering to the growing demand for clean and minimalist aesthetics. - **Personal Development:** Harnessing the power of messaging and branding to promote personal growth and appreciation of the present moment, potentially transforming the personal development industry. ## Related on Trend Hunter - [Sustainably Produced Canadian Seltzers](https://www.trendhunter.com/trends/city-seltzer.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md)