# FDA-Approved Lashtastic Drugs Grow Longer Eyelashes with Latisse By Alex Covert | Published 2009-01-03 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/miracle-drug-approved-grow-longer-eyelashes References: [medgadget](http://www.medgadget.com/archives/2009/01/new_drug_lengthens_eye_lashes.html) & [latisse](http://www.latisse.com/) What we have here is a medical marvel. This isn't a modern day cure-all, but rather a drug with a very specific purpose--to grow eyelashes. The [FDA](https://www.trendhunter.com/trends/groa) has approved Latisse, a drug being marketed as a once-a-day med to treat those who are eyelash-challenged (i.e. not having enough length, thickness, or darkness of the eyelashes). Photo Credit: [asobitsuchiya](http://www.flickr.com/photos/asobitsuchiya/304111134/) **Implications** - Image and aesthetics are a driving force behind many medical innovations, with some less healthy than others. Though some may find plastic surgery to be the best option, the medical industry is on the constant lookout for alternatives in the form of natural enhancers or drugs, such as the [eyelash enhancer](https://www.trendhunter.com/trends/lash-curl-finisher) by Latisse. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What Makes This Trend Stand Out - **Eyelash Enhancement:** The rise of FDA-approved drugs like Latisse indicate a trend in medical innovations focused on improving aesthetics. - **Personalized Cosmetics:** The demand for more customized cosmetic treatments, including eyelash enhancement, could lead to more personalized product development. - **Non-invasive Therapies:** The development of drugs like Latisse as an alternative to more invasive cosmetic procedures could lead to a shift in the beauty industry towards less intensive treatments. ### Sectors Adopting This - **Pharmaceuticals:** The FDA approval of drugs like Latisse present an opportunity for pharmaceutical companies to develop more aesthetic-focused treatments. - **Cosmetics:** The rise of eyelash enhancement treatments, including drugs like Latisse, present an opportunity for cosmetics companies to expand their offerings and meet customer demand. - **Medical Devices:** The development of non-invasive beauty treatments, such as Latisse, presents an opportunity for medical device companies to expand their offerings beyond traditional medical procedures. ## Related on Trend Hunter - [Scientifically Formulated Cosmetic Lines](https://www.trendhunter.com/trends/eyelashes-and-eyebrows.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Follicle-Fortifying Lash Serums](https://www.trendhunter.com/trends/lash-follicle-fortifying-serum.md) - [Dermatologist-Approved Products](https://www.trendhunter.com/trends/dermatologist-approved.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Daily Lash Growth Serums](https://www.trendhunter.com/trends/daily-practices.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [AI-Powered Lash Services](https://www.trendhunter.com/trends/luum-precision-lash.md)