# Probiotic Facial Cleansers Aurelia's 'Miracle Cleanser' Uses Good Bacteria to Keep Skin Clean By Joey Haar | Published 2016-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/miracle-cleanser References: [theguardian](https://www.theguardian.com/sustainable-business/2016/oct/26/probiotic-bacteria-products-skincare-acne-aging) & [aureliaskincare](https://www.aureliaskincare.com/products/aurelia-miracle-cleanser) Probiotics are typically associated with digestive health, but good bacteria can be put to use for all sorts of health purposes, and [Aurelia's](https://www.trendhunter.com/trends/red-wines) 'Miracle Cleanser' is a probiotic product that makes use of one of those alternatives. The infusion is primarily a [facial cleanser that promotes skin health](https://www.trendhunter.com/trends/edelweiss-extrme), leading to radiant and youthful skin. As with the digestive system, the skin is constantly hosting a vast array of bacterial activity. Previous thinking in the medical community suggested wiping away these bacteria -- whether good or bad -- but new research indicates that fostering the good bacteria to fight the bad bacteria on its own is a more effective way to promote wellness. Aurelia's Miracle Cream relies on this philosophy, combining [probiotic and peptide technologies](https://www.trendhunter.com/trends/revoderm-pharma) to clean and prevent skin aging. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Skincare:** Opportunity to develop innovative skincare products using probiotics to improve skin health and combat aging. - **Microbiome Beauty:** Opportunity to explore the use of bacteria and microorganisms in beauty products for enhanced skin benefits. - **Good Bacteria Trend:** Opportunity to tap into consumer interest in using good bacteria to improve overall health and wellness. ### Who This Affects Most - **Skincare:** Potential for skincare brands to incorporate probiotics into their products for improved effectiveness and consumer appeal. - **Beauty:** Opportunity for beauty brands to create microbiome-focused products that offer unique skin benefits and appeal to health-conscious consumers. - **Wellness:** Potential for wellness brands to develop probiotic-based products that support overall health and wellbeing, including skincare. ## Related on Trend Hunter - [Advanced Probiotic Serums](https://www.trendhunter.com/trends/acne-phage-serum.md) - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Dual-Chamber Blemish Serums](https://www.trendhunter.com/trends/supernatural-blemish-serum.md) - [Gut-Balancing Skincare Systems](https://www.trendhunter.com/trends/skinduo.md) - [Gentle Creamy Cleansers](https://www.trendhunter.com/trends/face-reality1.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Probiotic-Infused Moisturizer Creams](https://www.trendhunter.com/trends/probioticinfused-moisturizer.md) - [Microbiome-Balancing Acne Serums](https://www.trendhunter.com/trends/biomebalancing-clear-prevent-serum.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md)