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# Archival Fashion Fabric Masks
The Mira Mikati Mask is a Fashionable Safety Accessory

By Jana Pijak | Published 2020-05-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mira-mikati-1
References: [shop.miramikati](https://shop.miramikati.com/products/mira-mikati-mask-5)

The Mira Mikati Mask is a protective accessory launched by the fashion designer that is best known for her DIY and crafts-inspired aesthetic. Made from archival fabric from the designer's past collections, this mask is not only a stylish product but also raises proceeds for a good cause.

100% from each online mask order will go towards providing healthcare workers on the front lines with donations from [Happy Boost](https://www.trendhunter.com/trends/tidal-stories) Juices. Each mask is made from 100% cotton materials and is a protective accessory for those venturing outside during the ongoing COVID-19 pandemic and social distancing efforts.

This stylish and socially conscious product illustrates fashion brands' desire to help local communities amidst COVID-19 and highlights the industry's recent focus on sustainability -- with the [upcycling of archival fabrics](https://www.trendhunter.com/trends/kzk-studio) noted as a way to reduce waste.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 93% | Activity: 91% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Brands Supporting Local Communities:** Fashion brands are actively seeking ways to help local communities amidst COVID-19, presenting an opportunity for partnerships and collaboration with nonprofits and healthcare organizations.
- **Focus on Sustainability and Upcycling:** The fashion industry's recent focus on sustainability is driving the trend of upcycling archival fabrics, offering an opportunity for eco-friendly innovation and product development.
- **Stylish and Socially Conscious Accessories:** The popularity of fashionable protective accessories like the Mira Mikati Mask demonstrates the demand for stylish and socially conscious products, opening up a market for creative and innovative designs.

### Where This Applies

- **Fashion:** The fashion industry has an opportunity to support local communities, promote sustainability, and offer stylish and socially conscious accessories.
- **Nonprofit:** Nonprofit organizations can collaborate with fashion brands to receive support and donations, particularly towards healthcare initiatives during the pandemic.
- **Healthcare:** Healthcare organizations can collaborate with fashion brands to receive donations for frontline workers, creating a mutually beneficial partnership and raising awareness for both industries.

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