# Custom Flavor Concoctions MiO Liquid Water Enhancer is a Lot of Taste and Zero Calories By Amelia Roblin | Published 2011-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mio-liquid-water-enhancer References: [daveibsen.typepad](http://daveibsen.typepad.com/5_blogs_before_lunch/2011/02/kraft-introduces-mio-a-liquid-water-enhancer-to-customize-the-way-you-drink.html) & [on.fb.me](http://on.fb.me/ewMI2Q) Consumers are becoming accustomed to getting exactly what they want (whether marketing is telling them they crave it or not), and [Kraft](https://www.trendhunter.com/trends/tap) MiO Liquid Water Enhancer is supplying to this self-serving demand. The new juice-like beverage is essentially a small bottle of cordial elixir that will transform insipid H2O with [flavor and color](https://www.trendhunter.com/trends/hydration-drink-flavors). Allowing the drinker to choose his desired concentration of taste, MiO Liquid Water Enhancer brings further customization to the realm of beverage buying. Made with artificial sweeteners and coloring, this product may not be as pure as water itself, but it sure adds a bit of bite and a [healthier alternative to soft drinks](https://www.trendhunter.com/trends/sugarfree-hydration). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Customized Beverages:** More and more consumers are demanding personalized beverages, creating opportunities for companies to provide customized options for taste and nutritional content. - **Sugar-free Products:** As consumers seek healthier options, there is a growing trend towards sugar-free and low-calorie products like MiO Liquid Water Enhancer. - **Concentrated Liquid Products:** MiO Liquid Water Enhancer's concentrated formula offers a disruptive innovation opportunity for other industries to create compact and convenient products that can be customized to the consumer's preference. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can take advantage of the trend towards customization by offering personalized options for taste and nutritional content, such as customizable waters, juices, and teas. - **Food Industry:** The trend towards sugar-free and low-calorie products can extend into the food industry by creating healthier and customizable snacks and meals. - **Packaging Industry:** The introduction of concentrated liquid products like MiO Liquid Water Enhancer can inspire the packaging industry to innovate and create more compact and convenient packaging options for a variety of products. ## Related on Trend Hunter - [Functional Water Enhancers](https://www.trendhunter.com/trends/mio.md) - [Concentrated Customizable Drink Mixes](https://www.trendhunter.com/trends/new-water-enhancers.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Energy Drink Faucets](https://www.trendhunter.com/trends/tap.md) - [Energy-Boosting Water Enhancers](https://www.trendhunter.com/trends/amata-water-enhancers.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Customizable Beverage Systems](https://www.trendhunter.com/trends/ninja-thirsti-drink-system.md)