# Cute Fruity Cans MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor By Amelia Roblin | Published 2014-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mio-carbonated-milkshake-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/20/mio-carbonated-milk-shake.html) & [asgard-design](http://www.asgard-design.com/) [MIO](https://www.trendhunter.com/trends/mio) Carbonated Milkshake packaging certainly gets points for approachability. This [fizzy fruity dairy product](https://www.trendhunter.com/trends/shaky-shakes-pods) is intended for a broad consumer base from children to adults, and just about anyone would indeed feel welcome to enjoy it. The ASGARD branding agency began with a bright white background to make the drink's vibrant image pop. A single succulent edible was chosen to mark each [aluminum can](https://www.trendhunter.com/trends/functional-beverage-olipop), corresponding to the key ingredient in that container. A strawberry, an apple and a pear have been illustrated as cartoony shapes in bold red, yellow and green; the vanilla variety is represented by a curvaceous blue glass with a straw. MIO Carbonated Milk Shake packaging is complete with the playfully written brand name and a U shape, taking the combined appearance of an adorable winking face. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Approachable Packaging:** The use of approachable packaging designs can attract a broader range of consumers and make them feel welcome to try the product. - **Vivid Visual Identity:** Creating a vibrant and visually appealing brand image can help products stand out on store shelves and grab consumer attention. - **Cartoony Illustrations:** Incorporating cute and cartoony illustrations on packaging can add a playful and whimsical element to the product, making it more appealing to consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales. - **Packaging and Design:** The packaging and design industry can leverage the desire for vivid visual identities to create unique and eye-catching packaging solutions for various products. - **Marketing and Advertising:** The marketing and advertising industry can use cartoony illustrations in branding and packaging designs to create memorable and playful campaigns that resonate with consumers. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Bottled Milkshake Mixes](https://www.trendhunter.com/trends/crusha.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md)