# Short Self-Care Playlists Philips Sonicare & Spotify Urge Users to Take Two Minutes for Self-Care By Laura McQuarrie | Published 2022-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minutes-for-self-care References: [prnewswire](https://www.prnewswire.com/news-releases/philips-sonicare-leverages-spotify-to-encourage-two-minutes-more-for-self-care-301647385.html) & [philipssonicare.withspotify](http://philipssonicare.withspotify.com/)  Even taking just a few minutes for self-care is an effective way to recenter during a busy day and [Philips](https://www.trendhunter.com/trends/philips-one-for-kids) Sonicare is using [Spotify](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec) to bring people customized playlists that help provide motivation during daily rituals. Through a unique online experience, Spotify users get a custom playlist based on their listening habits that motivates them to take two minutes out of their day to invest in themselves. This experience also gives users the chance to enter for their chance to win three months free of Spotify Premium. These self-care playlists help to show off one of the best features of the Philips Sonicare 4100, which comes equipped with a two-minute SmarTimer to make sure that people are getting in the dental professional-recommended two-minute brushing cycle. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Self-care Playlists:** Customized self-care playlists create possibilities for new collaborations between audio and healthcare brands. - **Personalized Health:** Increasingly, consumers are looking for more personalized products like toothbrushes and playlists that cater to their unique needs. - **Digital Wellness:** The rise of digital wellness platforms that combine self-care with technology creates opportunities for companies to develop new and innovative products and services. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can create more personalized experiences for patients by incorporating technology, such as customized playlists, to improve overall wellness. - **Audio:** By partnering with healthcare companies, audio companies can create innovative products that improve health and wellness through sound. - **Technology:** Developing digital wellness platforms that incorporate customized playlists can create new opportunities for technology companies to improve the overall health and wellbeing of users. ## Related on Trend Hunter - [Playlist-Paired Body Washes](https://www.trendhunter.com/trends/slate-body.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Streaming Service Wellness Initiatives](https://www.trendhunter.com/trends/apple-music-sound-therapy.md) - [Complimentary Women-Supporting Science-Backed Albums](https://www.trendhunter.com/trends/sciencebacked-album.md) - [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md) - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md) - [Mental Wellness Habits](https://www.trendhunter.com/trends/pause-10.md)