# Contemporary Juice Rebrandings Minute Maid Has Been Redesigned for a More Modern Aesthetic By Mishal Omar | Published 2017-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minute-maid References: [designtaxi](http://designtaxi.com/news/394553/Minute-Maid-Rolls-Out-New-Logo-And-Packaging-That-Look-Hip-And-Modern/) & [designweek](https://www.designweek.co.uk/inspiration/minute-maid-rebrand-taxi-studio-coca-cola/) The [Minute Maid](https://www.trendhunter.com/trends/minute-maid-aguas-frescas) brand is owned by [Coca Cola](https://www.trendhunter.com/trends/bbq-ranch-crispy-tender), and is one of the most recognized juice brands on the market – and it was recently rebranded for a more modern look. The brand's new aesthetic is still familiar, but has a more updated feel. The process by which Coca Cola and Taxi studio [reformed Minute Maid's brand identity](https://www.trendhunter.com/trends/comprehensive-brand-transformation) included splitting the products into four categories – essentials, refresh, nutri and delight. The boxes and bottles in the updated design feature black backgrounds, and are color-coded based on the category they fall into. The brand also updated its logo, using a more modern font but ensuring that it is still recognizable to consumers who purchase these juices. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Modern Juice Branding:** There is an opportunity for juice brands to modernize their branding, with black backgrounds, color coding and modern fonts. - **Categorizing Juice Products:** There is an opportunity for juice brands to categorize their products to make the shopping experience for consumers easier and less complex. - **Updating Familiar Brand Aesthetics:** There is an opportunity to update the look and feel of familiar brands to align with the current design trends, while still retaining brand recognition. ### Industries Being Reshaped - **Juice Industry:** Juice companies can look for opportunity to differentiate themselves with modern design that can help them stand out on the market. - **Beverage Industry:** Brands in the beverage space can modernize their brand aesthetics and take cues from the juice rebranding to stay relevant and stand out from the competition. - **Consumer Goods Industry:** Companies in the consumer goods industry may look to incorporate modern branding techniques such as categorization and modern aesthetics to increase appeal to their target audience. ## Related on Trend Hunter - [Revamped Juice Overhauls](https://www.trendhunter.com/trends/ocean-spray-1.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md)