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# Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options

By Michael Hemsworth | Published 2023-12-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/minute-maid-spiked
References: [bevnet](https://www.bevnet.com/spirits/2023/coca-colas-red-tree-beverages-brings-more-juice-to-bev-alc-category-with-minute-maid-spiked)

![Fruity Wine-Blended Refreshments](https://cdn.trendhunterstatic.com/thumbs/521/minute-maid-spiked.jpeg)

The Minute Maid Spiked wine-based beverages have been announced by Coca-Cola's Red Tree Beverages as a series of fruit-forward refreshments that are sure to be of interest to consumers in the spring.

Slated to launch in spring 2024, the drinks feature a base of wine blended with fruit juice to give them a wine cocktail formulation that's refreshing and fruity. The drinks feature a 13.9% ABV and come in large 1.5-liter bottles to position them perfectly for serving at get-togethers or parties thanks to their multi-serve profile.

The Minute Maid Spiked wine-based beverages come in Pina Colada, Lime Margarita and Strawberry Daiquiri flavors, and are likely to be well-received when the weather breaks in the spring to liven up any gathering.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 76% | Activity: 83% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Wine-blended Refreshments:** Incorporating fruit juice into wine-based beverages provides a refreshing and fruity twist, appealing to consumers seeking a unique drinking experience.
- **Spring Launch:** Launching in spring 2024, these wine-based beverages are perfectly timed to capture the attention of consumers looking for refreshing options as the weather warms up.
- **Multi-serve Profile:** Offering the drinks in large 1.5-liter bottles positions them as ideal choices for gatherings and parties, catering to consumers seeking convenient and shareable options.

### Sectors Adopting This

- **Beverage Industry:** The introduction of wine-blended refreshments opens up opportunities for beverage companies to expand their product offerings and capture new market segments.
- **Alcohol Industry:** With a 13.9% ABV, these wine-based beverages provide a disruptive alternative to traditional cocktails, appealing to consumers looking for new and exciting drinking options.
- **Entertainment Industry:** The multi-serve profile of these wine-based beverages positions them as a potential hit at parties and social gatherings, offering opportunities for event planners and party supply companies.

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