# Rival Toys The -Minus and +Plus Bears from Lab81 are Adorably Evil By Tisah Tucknott | Published 2009-07-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/minus-plus-bears-lab81 References: [notcot](http://www.notcot.com/archives/2008/08/lab81s_minusplu.php) & [lab81](http://www.lab81.com/) These adorable [bear toys](https://www.trendhunter.com/trends/deddy-bears) are made by Lab81 and come complete with their arch nemesis. The little -Minus bear and his angelic sidekick +Plus bear can either be lit up, or placed as decoration around the house as is. The slanted eyes of the -Minus bear are perfectly contrasted to the +Plus bear, who has an innocent, wide-eyed look. Check out the pictures of these [opposing toy bears](https://www.trendhunter.com/trends/repair-bear). **Implications** - A combination of [childlike designs with adult imagery](https://www.trendhunter.com/trends/after-dark-valentines-day-collection) continues to be a popular theme amongst product designers. Adults who are the primary audience of such designs appreciate the opportunity to embrace a time in their lives that they cherish, known as childhood. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Childlike-adult Designs:** Designers are embracing the combination of childlike designs with adult imagery, catering to adults who appreciate the nostalgia of childhood. - **Opposing Toy Characters:** Toys featuring opposing characters, such as -Minus and +Plus bears, create a unique play experience for children and appeal to collectors. - **Decorative Toy Accessories:** Toy accessories, like the lit-up -Minus and +Plus bears, are becoming popular home decorations, adding a touch of whimsy to interiors. ### Who This Affects Most - **Product Design:** Product designers have an opportunity to capitalize on the demand for childlike-adult designs, creating unique and nostalgic products. - **Toy Manufacturing:** The toy industry can explore the creation of toy lines that feature opposing characters, appealing to both children and collectors. - **Home Decor:** Incorporating decorative toy accessories, like the lit-up -Minus and +Plus bears, can open up new design possibilities for home decor products. ## Related on Trend Hunter - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Witchy Plush Bears](https://www.trendhunter.com/trends/wicked-themed-care-bears.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md) - [Theater-Inspired Plush Toys](https://www.trendhunter.com/trends/care-bears-wicked-collection.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Expressive Plush Toys](https://www.trendhunter.com/trends/mood-bears-sainsburys.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [Charming Creepy Collectibles](https://www.trendhunter.com/trends/deddy-bears.md)