# Bean-Free Instant Lattes The Minus Coffee Oat Milk Latte Has a Functional Recipe By Michael Hemsworth | Published 2025-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minus-coffee-oat-milk-latte References: [bevnet](https://www.bevnet.com/news/2025/new-products-minus-coffee-goes-instant-nestle-vies-for-more-glp-1-users) & [drinkminuscoffee](https://drinkminuscoffee.com/)  The [Minus](https://www.trendhunter.com/trends/minus-coffee) Coffee Oat Milk Latte is an instant coffee product crafted with a functional recipe in mind to work well for consumers seeking out an alternative to conventional coffee. The [bean-free instant latte mix](https://www.trendhunter.com/trends/beanless-coffee-powder) is an easy product for consumers to enjoy anytime of day thanks to its convenient powdered format that only needs to be mixed with water to be enjoyed. The product is formulated with 50mg of caffeine for about half of the energy boost of a conventional cup of brewed coffee, while also featuring [six-grams of protein](https://www.trendhunter.com/trends/protein-cold-brew-latte) from peas and 100mg of L-theanine. The Minus Coffee Oat Milk Latte is free from unwanted gums and artificial sweeteners in the mix, and comes as part of the brand's pivot towards an instant coffee product alternative. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 41% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bean-free Beverages:** Providing a sustainable alternative to traditional coffee, bean-free beverages are gaining traction among eco-conscious consumers. - **Functional Drink Formulations:** Functional drink formulations marrying caffeine with proteins and amino acids are redefining energy beverages for health-focused consumers. - **Instant Adaptogenic Products:** The convenience of instant powdered products with added health benefits is appealing to busy consumers looking for quick, nutritious options. ### Who This Affects Most - **Powdered Beverage Industry:** The powdered beverage industry is expanding as consumers seek out convenient, easy-to-use drink mixes for on-the-go lifestyles. - **Alt-coffee Market:** Emerging as a niche within the beverage sector, the alt-coffee market is attracting consumers desiring less conventional caffeine sources. - **Plant-based Nutrition Sector:** Incorporating plant-derived proteins and nutrients, the plant-based nutrition sector is meeting the demand for healthier dietary solutions. ## Related on Trend Hunter - [Sustainable Beanless Cold Brews](https://www.trendhunter.com/trends/minus-coffee.md) - [Beanless Cold Brews](https://www.trendhunter.com/trends/beanless-cold-brew.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/javi-instant-protein-latte.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Dairy-Free Iced Latte Coffees](https://www.trendhunter.com/trends/atlr72-green-drop-coffee.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md)