# West Coast Watches Astro Studio's MINUS 8 Timepiece is Inspired by a Specific Timezone By Meghan Young | Published 2011-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minus-8 References: [core77](http://www.core77.com/blog/accessory/minus_8_watches_from_astro_studios_20883.asp) & [astrostudios](http://www.astrostudios.com/) Aside from the MINUS 8 watch specifically targeting a particular culture, timezone and thus person, its [sleek and bold design](https://www.trendhunter.com/trends/azazel) will prove surely irresistible to the rest of the world. Inspired by the [West Coast](https://www.trendhunter.com/trends/west-coast-ivy-collection) culture and its timezone, which is officially known as Coordinated Universal Time Standard -8, the MINUS 8 timepiece is both stylish and smart. Designed by Dana Krieger, an industrial designer is at branding/product design/strategy firm [Astro Studios](https://www.trendhunter.com/trends/onitsuka-tiger-1) based in San Francisco, the MINUS 8 watch was definitely influenced by her own location. Although just a watch at the moment, MINUS 8 will be an entire brand that focuses on "the unique time and place of West Coast culture," according to Krieger herself. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Targeting Specific Timezones:** Disruptive innovation opportunity: Develop products or services that cater to specific timezones, taking into account cultural and lifestyle differences. - **Inspired by Local Culture:** Disruptive innovation opportunity: Create products or experiences that draw inspiration from specific geographical locations, allowing for a deeper connection with local communities. - **Combining Style and Functionality:** Disruptive innovation opportunity: Design products that seamlessly merge fashion-forward aesthetics with smart and practical features, appealing to a broader consumer base. ### Industries Being Reshaped - **Fashion and Accessories:** Disruptive innovation opportunity: Integrate technology and unique design elements into watches and other fashion accessories, offering consumers a blend of style and function. - **Travel and Tourism:** Disruptive innovation opportunity: Develop travel experiences and services that cater to specific timezones, allowing travelers to immerse themselves in the local culture and lifestyle. - **Branding and Product Design:** Disruptive innovation opportunity: Provide comprehensive branding and product design services that help businesses tap into specific geographical locations and their associated cultures. ## Related on Trend Hunter - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Anti-Corrosion Titanium Timepieces](https://www.trendhunter.com/trends/minus8-diver-1t-solar.md) - [Chromatic Quad-Timezone Timepieces](https://www.trendhunter.com/trends/wolbrook-pan4timer.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Hyper-Compact Titanium Timepieces](https://www.trendhunter.com/trends/ressence-type-9.md) - [Mineral Dial Timepiece Designs](https://www.trendhunter.com/trends/mineral-dial.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Swirling Gradient Timepieces](https://www.trendhunter.com/trends/ressence-type-8-daniel-engelberg.md)