# Sexvertising Watches Racy Photography by Miles Aldridge to Sell Arm Candy By Ayman | Published 2009-05-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/minuit-miles-aldridge References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/05/minuit-miles-aldridge-paradis.html) Watches and accessories editorials and ad campaigns are becoming increasingly racy and sexual. It certainly makes sense, a watch next to a crotch or round rear gets it much more attention. We’ve seen it recently being used by Terry Richardson, Tush magazine and John Galliano. Another example of [sexvertising for watches](https://www.trendhunter.com/trends/big-bang-watch) is this photo series entitled ‘Minuit’ by photographer Miles Aldridge. Having a [beautiful female seductively](https://www.trendhunter.com/trends/songs-of-siren) suck the male model’s finger makes the watch ‘pop’ for sure. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sexvertising for Watches:** The use of racy and sexual imagery in watch editorials and ad campaigns to grab attention and stand out. - **Provocative Photography in Advertising:** The growing trend of using provocative and attention-grabbing photography in advertising campaigns. - **Leveraging Sensuality to Promote Products:** The use of sensuality and seductive imagery to enhance the appeal and desirability of consumer products. ### Where This Applies - **Fashion and Luxury Watches:** Opportunity for fashion and luxury watch brands to leverage provocative imagery to create buzz and differentiate their products. - **Advertising and Marketing:** Opportunity for advertisers and marketers to push boundaries and capture attention by incorporating sexvertising techniques into their campaigns. - **Photography and Creative Services:** Opportunity for photographers and creative agencies to specialize in producing provocative and attention-grabbing imagery for brands. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md)