# Leafy Mint Branding Minteas' Packaging is Inspired by Its Organically Flavored Contents By Jana Pijak | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minteas References: [teaforte.sg](http://www.teaforte.sg/minteas) The Minteas brand identity is reflective of the mints' natural ingredients and consists of [tin packaging](https://www.trendhunter.com/trends/kace) that is shaped to resemble leaves. This unique packaging is used to store a variety of Minteas flavors including ginger pear, lemongrass yuzu and matcha chai among others. Launched by luxury tea manufacturer [Tea Forté](https://www.trendhunter.com/trends/frank-lloyd-wright-collection), Minteas are specialized [breath mints](https://www.trendhunter.com/trends/ice-breakers-sparkling) that cater to tea drinkers specifically. The uniquely flavored mints feature no artificial preservatives and celebrate flavors that are native to Singapore -- the region where Tea Forté is based. This clever and eye-catching packaging is reflective of Minteas' fresh and health-conscious ingredients while the brand's products are uniquely designed to freshen one's breath after they consume a cup of their favorite tea blend. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Leafy Packaging:** The unique leaf-shaped packaging of Minteas presents opportunities for other brands to explore nature-inspired packaging designs for their products. - **Tea-centric Breath Mints:** The specialized Minteas brand caters to tea drinkers specifically, presenting an opportunity for other brands to target niche markets with unique flavor combinations. - **Natural Flavor Celebrations:** Minteas' focus on celebrating native flavors and use of natural ingredients highlights the growing demand for healthier and more authentic products, inspiring other brands to prioritize natural and local flavors. ### Industries Being Reshaped - **Tea Manufacturing:** The Minteas brand, launched by the luxury tea manufacturer Tea Forté, presents opportunities for other tea companies to expand their product offerings and cater to tea enthusiasts in unique ways. - **Packaging Design:** The leaf-shaped tin packaging of Minteas presents opportunities for packaging designers to create innovative and nature-inspired packaging solutions for various products outside the tea industry. - **Health Food and Beverages:** Minteas' focus on natural ingredients and health-conscious choices aligns with the growing demand for healthier food and beverages, creating opportunities for other brands to develop similar products and cater to health-conscious consumers. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Chai-Flavored Mints](https://www.trendhunter.com/trends/trader-joes-chai-tea-mints.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Transparent Mint Liqueurs](https://www.trendhunter.com/trends/mint-liqueur.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)