# Gold Geometric Packaging The Hilliard's Beer Can by Mint Agency is Refreshing By Ana Lopez | Published 2012-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mint References: [thedieline](http://www.thedieline.com/blog/2012/1/17/hilliards-beer.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [mint-usa](http://mint-usa.com/) The Seattle, United States design agency [Mint](https://www.trendhunter.com/trends/mint-crunchin-cookie-dipped-cone) was commissioned to design the packaging of Hilliard’s Beer. Keeping it simple but elegant, the creative team at Mint produce a can that communicates to consumers the delicious taste of this [Amber](https://www.trendhunter.com/trends/marrow). Locating the logo of the beer company at the upper part of the can and using a gold, geometric pattern at the bottom, the designers gave the container a fresh and distinctly retro look. This is what sets this beer can apart from others, as often the approach taken toward [beer packaging](https://www.trendhunter.com/trends/range-of-beers) is much more minimalist. Using only four extremely attractive colors—black, gold, white and baby blue—the agency Mint created a modern-looking can that appeals to every beer drinker. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Beer Packaging:** Opportunity for disruptive innovation in the beer packaging industry by exploring minimalist design approaches. - **Retro Design Aesthetic:** Opportunity for disruptive innovation in packaging design by incorporating a fresh and distinctly retro look. - **Colorful and Attractive Packaging:** Opportunity for disruptive innovation in the beverage packaging industry by using a limited color palette to create modern-looking designs. ### Where This Applies - **Craft Beer:** Opportunity for disruptive innovation in the craft beer industry by adopting minimalist and retro packaging designs to stand out in a crowded market. - **Packaging Design:** Opportunity for disruptive innovation in the packaging design industry by incorporating unique and eye-catching elements like geometric patterns and retro aesthetics. - **Beverage:** Opportunity for disruptive innovation in the beverage industry by exploring colorful and attractive packaging designs to enhance consumer appeal. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md)