# Timeless Influencer-Backed Womenswear Mint Velvet Launches a Collaboration with Grece Ghanem By Kanesa D | Published 2023-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mint-velvet References: [fashionunited.uk](https://fashionunited.uk/news/fashion/mint-velvet-launches-collaboration-with-grece-ghanem/2023110772425) & [mintvelvet](https://mintvelvet.com/)  Mint Velvet, the British womenswear brand, has unveiled a new [collaborative collection](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) with renowned [international influencer](https://www.trendhunter.com/trends/nara-smith-2) Grece Ghanem. The Grece Ghanem x Mint Velvet collection draws inspiration from the influencer's distinctive blend of relaxed glamour and urban style. Designed to appeal to the over 50s demographic, this 18-piece [capsule collection](https://www.trendhunter.com/trends/the-plus-one-edit) showcases a carefully curated selection of versatile day-to-night essentials and elevated partywear options. Among the offerings are a metallic tailored suit, long wool-blend coats, denim jeans, a stylish belted leather jacket, a sequin-adorned mini cape, and a range of gunmetal accessories. The collaboration seeks to address the fashion needs of a more mature audience, delivering timeless and sophisticated pieces that align with Ghanem's fashion-forward approach. The new Grece Ghanem x Mint Velvet collection is available on the brand's website. Image Credit: Mint Velvet ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 52% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Timeless and Sophisticated Fashion for Over 50s:** The collaboration between Mint Velvet and Grece Ghanem offers a carefully curated selection of timeless and sophisticated fashion pieces tailored for the over 50s demographic. - **Influencer-backed Collaborative Collections:** The collaboration trend between fashion brands and influencers, like Grece Ghanem, provides an opportunity to create unique and appealing collections that blend the influencer's personal style with the brand's aesthetic. - **Versatile Day-to-night Essentials and Elevated Partywear:** The Grece Ghanem x Mint Velvet collection features a range of versatile day-to-night essentials and elevated partywear, presenting an opportunity to cater to the diverse fashion needs of the target audience. ### Industries Being Reshaped - **Fashion Retail:** The collaboration between Mint Velvet and Grece Ghanem showcases opportunities for fashion retailers to tap into the over 50s market by offering timeless and sophisticated clothing collections. - **Influencer Marketing:** The collaboration trend between fashion brands and influencers like Grece Ghanem creates innovative opportunities for the influencer marketing industry, allowing brands to leverage the influencer's personal style and reach in order to reach new audiences. - **Womenswear:** The Grece Ghanem x Mint Velvet collaboration highlights opportunities for the womenswear industry to cater to the fashion needs of the over 50s demographic by offering stylish, age-appropriate clothing options. ## Related on Trend Hunter - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md)