# Provocative Mint Packaging Eatwhatever's Suck and Swallow Directions are Youthfully Risque By Meghan Young | Published 2014-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mint-packaging References: [inc](http://www.inc.com/magazine/201202/breath-of-fresh-air.html) & [eatwhatever](http://eatwhatever.com/) When it comes to mint packaging, Eatwhatever has decided to take a risque route. After a youthful rebranding, the [provocative taglines](https://www.trendhunter.com/trends/handbag-scents) of Suck and Swallow were given predominant space on the design. When read in context with the brand's name, the mint packaging ends up having a sexual connotation that rivals Dentyne's commercial. Of course, it does boast the same concept of "[kissable breath](https://www.trendhunter.com/trends/ceelike)." In this case, however, there are two steps. These steps are clearly outlined inside. Designed by New York City–based Mada Design, the mint packaging is not only visually stimulating, but also compact for easier portability. Practical on a number of levels, the mint packaging ensures that people are aware of the way to use Eatwhatever in order to ensure good breath for the rest of the day. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Provocative-mint-packaging:** Creating mint packaging that incorporates provocative messaging can attract attention and stand out from traditional designs. - **Youthful-rebranding:** Revamping a brand with a youthful and risque approach can appeal to younger target markets and create a buzz around the product. - **Compact-design:** Developing compact mint packaging provides convenience and portability, making it easier for people to carry and use the product throughout the day. ### Industries Being Reshaped - **Food-and-beverage-packaging:** The food and beverage packaging industry can explore incorporating more provocative and attention-grabbing designs to stand out among competitors. - **Personal-care:** Personal care brands can leverage youthful, risque rebranding strategies to target younger demographics and create a unique positioning in the market. - **Consumer-goods:** The consumer goods industry can benefit from developing compact and convenient packaging designs across various product categories to enhance customer experience and usability. ## Related on Trend Hunter - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Refreshing Chewable Mint Candies](https://www.trendhunter.com/trends/foxs-chewy-mints.md) - [Pocket-Sized Mouthwash Sachets](https://www.trendhunter.com/trends/swishables.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md) - [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md) - [Tingling Tropical Cocktail Candies](https://www.trendhunter.com/trends/ice-breakers-sparkling.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md)