# Mint-Flavored Iced Matcha Teas Mint Matcha from MatchaBar is a Refreshing Twist on a Healthy Drink By Mary Van Puymbroeck | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mint-matcha References: [coolhunting](http://www.coolhunting.com/buy/matchabar-mint-matcha-bottled) & [matchabarnyc](https://matchabarnyc.com/collections/bottle/products/matchabar-iced-matcha-tea-peach) Mint Matcha Iced Tea from MatchaBar is a refreshing, summertime alternative to the standard [matcha latte](https://www.trendhunter.com/trends/chuh). This Mint Matcha Iced Tea has a full-bodied minty flavor that makes for a bold twist on the classic Japanese green tea drink. The cooling effect of the mint contrasted with the herbal, nutty flavor that makes matcha such a compelling flavor works quite well. Matcha became the go-to superfood product last year and its popularity has not waned since. Loved worldwide for its health benefits and caffeine boost, matcha is a great substitute to energy drinks and coffee. Due to matcha's strong flavor profile, most people prefer to mix it with contrasting bases, making [lattes and smoothies](https://www.trendhunter.com/trends/oakberry-matcha) with the ingredient a hit. MatchaBar is a New York-based matcha company that uses ceremony-grade ingredients in its products, with this menu item being an instant best-seller. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mint Matcha Iced Tea:** The refreshing, mint-flavored MatchaBar drink creates opportunities for flavor innovations in the matcha industry. - **Matcha-based Lattes:** As matcha continues to grow in popularity, businesses can differentiate themselves by creating unique and delicious matcha-based latte flavors. - **Caffeine Alternatives:** Matcha's status as a caffeine booster presents opportunities for businesses to develop new, healthy energy drinks and coffee alternatives. ### Sectors Adopting This - **Tea Industry:** Businesses in the tea industry can continue to innovate and attract customers by experimenting with new and unique flavors like matcha-mint iced tea. - **Superfood Industry:** As superfoods like matcha gain traction, businesses have the opportunity to create product lines centered around these nutritional powerhouses. - **Coffee Industry:** With the rise of caffeine alternatives like matcha, businesses in the coffee industry can explore new ways to provide customers with their daily dose of energy. ## Related on Trend Hunter - [Cafe-Inspired Matcha Juices](https://www.trendhunter.com/trends/harry-bromptons-iced-tea.md) - [Paddy's Day Matcha Drinks](https://www.trendhunter.com/trends/minty-matcha-ice.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Lemonade-Flavored Matcha](https://www.trendhunter.com/trends/organic-lemonade-matcha.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md)