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# Chocolate-Covered Mint Marshmallows
Theo Chocolate's Holiday Collection is Festive & Nostalgic

By Laura McQuarrie | Published 2020-09-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mint-marshmallows
References: [businesswire](https://www.businesswire.com/news/home/20200902005349/en) & [TheoChocolate](http://www.TheoChocolate.com/)

Theo Chocolate revamped its 2020 Holiday Collection in a way that inspires holiday cheer with a focus on using its festive treats for baking and at-home activities. The range of organic and certified fair trade chocolate includes playful products like Gingerbread Spice 45% Milk Chocolate bars, Peppermint Cocoa Cups and the all-new Peppermint Drinking Chocolate made with 55% dark chocolate and refreshing peppermint oil. There's also chocolate-covered marshmallows as a different way for people to appreciate the popular holiday sweet treat.

The freshly redesigned Holiday Collection packaging takes cues from snowglobes and shares whimsical scenes featuring snow-covered trees, colorful houses, ski lifts and oversized candy canes.

2020 has been a challenging year and people are already eagerly anticipating the comfort of the holiday season.

Image Credit: Theo Chocolate

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 23% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Festive Treats:** There are opportunities to innovate with unique and playful holiday treats that inspire joy and create a sense of nostalgia.
- **At-home Activities:** Developing products that can be enjoyed at home and used in baking or DIY activities can tap into consumers' desire for meaningful and engaging experiences.
- **Redesigned Packaging:** Creating packaging that is both visually appealing and evokes the holiday spirit can create a memorable and festive customer experience.

### Who This Affects Most

- **Confectionery:** The confectionery industry can explore incorporating unique flavors and textures into holiday treats to provide consumers with new and exciting options.
- **Food and Beverage:** The food and beverage industry can develop products that cater to the growing trend of at-home activities, such as DIY baking kits or interactive drink experiences.
- **Packaging:** The packaging industry can offer innovative designs and materials that enhance the visual appeal and storytelling of holiday products, creating a memorable experience for consumers.

## Related on Trend Hunter

- [Exquisite Holiday Chocolates](https://www.trendhunter.com/trends/exquisite-holiday-chocolates.md)
- [Artisanal Holiday Candy Ranges](https://www.trendhunter.com/trends/rocky-mountain-chocolate.md)
- [Minty Marshmallow Truffles](https://www.trendhunter.com/trends/peppermint-fluffle.md)
- [Tree-Shaped Chocolate Bites](https://www.trendhunter.com/trends/treeshaped-chocolate-bites.md)
- [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md)
- [Festive Candy Cane Chocolates](https://www.trendhunter.com/trends/galerie-au-chocolat-1.md)
- [Holiday-Themed Candy Collections](https://www.trendhunter.com/trends/niagara-hand-crafted-chocolates.md)
- [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md)
- [Candy Cane-Coated Marshmallows](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows.md)
