# Shamrock-Hued Custard Treats Andy’s Frozen Custard's Mint Cookie Concrete Honors St. Patrick's Day By Katherine Pendrill | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mint-cookie-concrete References: [qsrmagazine](https://www.qsrmagazine.com/news/andys-frozen-custard-offer-st-patricks-day-themed-treats)  St. Patricks Day is almost here and [Andy’s Frozen](https://www.trendhunter.com/trends/andys-frozen-custard-soda-shoppe) Custard is helping consumers celebrate with its festive Mint Cookie Concrete. The Mint Cookie Concrete is a green-hued dessert that is guaranteed to rock your tastebuds. The dish consists of Andy’s famous vanilla frozen custard, blended with mint and crumbled [mint cookies](https://www.trendhunter.com/trends/girl-scouts-thin-mints-frosty). "A delightful alternative to the traditional St. Paddy’s Day beverages, the CrumbleMint Shake is a perfect combination of creamy vanilla frozen custard blended with crumbled Oreo cookies and mint" the brand explains. Of course, the green treat isn't the only way the brand is celebrating St. Patricks Day. Fans can also enter to win Andy's Frozen Custard for a year by using the Andy’s Frozen Custard Yum Squad app. To enter the contest, customers simply have to check in on March 17th and purchase any size Mint Cookie Concrete, CrumbleMint Shake, or specialty pint of Mint Chocolate Chip. Image Credit: Andy's Frozen Custard ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Festive Desserts:** Opportunity for dessert brands to create limited edition products to celebrate holidays and local traditions. - **Mobile App Promotion:** Opportunity for businesses to create mobile apps to engage customers and offer promotions like giveaways and discounts. - **Alternative Beverages:** Opportunity for beverage brands to create non-alcoholic alternatives for traditional holiday drinks. ### Where This Applies - **Dessert:** Dessert industry can take advantage of seasonal celebrations by creating innovative and festive products. - **Mobile App:** Mobile app industry can partner with businesses to create engaging apps that offer promotions and rewards to customers. - **Beverage:** Beverage industry can innovate by creating non-alcoholic alternatives for traditional holiday drinks. ## Related on Trend Hunter - [St. Patty's Day-Themed Yogurt](https://www.trendhunter.com/trends/lucky-irish-mint.md) - [Bright Green Ice Creams](https://www.trendhunter.com/trends/green-monster-ice-cream.md) - [Minty Chocolate Cookie Shakes](https://www.trendhunter.com/trends/mint-oreo-shake.md) - [Cookie Butter Custard Desserts](https://www.trendhunter.com/trends/cookie-butter-crunch-concrete.md) - [Green Soft Serve Treats](https://www.trendhunter.com/trends/green-dole-soft-serve.md) - [Strawberry-Blended Custard Desserts](https://www.trendhunter.com/trends/lovemonster-concrete.md) - [Dairy-Free Mint Shakes](https://www.trendhunter.com/trends/lucky-leprechaun-shake.md) - [Minty Cookie Custard Desserts](https://www.trendhunter.com/trends/oreo-cookie-peppermint-concrete.md) - [Candy Cane-Infused Custards](https://www.trendhunter.com/trends/santa-brownie-jackhammer.md)