# Uplifting Mint Containers Ice Breakers' Packages Introduce the 'Unicorn of Confidence' By Laura McQuarrie | Published 2017-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mint-containers References: [packagingdigest](http://www.packagingdigest.com/packaging-design/ice-breakers-limited-time-packs-encourage-millennials-to-toot-their-own-horn-2017-06-19) & [hersheys](https://www.hersheys.com/icebreakers/en_us/home.html) To coincide with its new Unicorn of Confidence campaign, Ice Breakers is launching new mint containers featuring the charismatic character. The Millennial-targeted packaging boast designs that offer "Encourage-mint" with Unicorn-themed slogans such as "Be Unstompable" and "Never Say Neigh." One of the packages reads "Believe in Your Selfie" backwards, so that it the text can be properly seen in a mirror. Due to the messages shared on the mint containers, the packs are designed to be [highly shareable as gifts](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies), as well as in photos on social media. The eight unique designs all feature the image of a unicorn, a mythical creature that is ever-popular and currently experiencing even more of a moment in the spotlight thanks to creations like [Starbucks](https://www.trendhunter.com/trends/new-unicorn-cake)' Unicorn Frappuccino and other rainbow-colored goods. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unicorn-themed Packaging:** Disruptive innovation opportunity: Create unique packaging designs that cater to Millennial preferences and can be shared on social media. - **Personalized Messaging:** Disruptive innovation opportunity: Develop packaging with personalized messages that resonate with consumers and encourage self-confidence. - **Mythical Creature Trend:** Disruptive innovation opportunity: Capitalize on the current popularity of mythical creatures like unicorns to create visually appealing and captivating packaging designs. ### Sectors Adopting This - **Food and Beverage Packaging:** Disruptive innovation opportunity: Introduce innovative packaging designs in the food and beverage industry that resonate with Millennial consumers. - **Social Media Marketing:** Disruptive innovation opportunity: Explore new ways to leverage social media platforms to make packaging designs more shareable and engage with consumers. - **Gift and Novelty Products:** Disruptive innovation opportunity: Create unique and visually appealing packaging designs for gift and novelty products that can be shared as gifts or collectibles. ## Related on Trend Hunter - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Fantastical Creature-Inspired Sodas](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Whimsical Coffee Capsules](https://www.trendhunter.com/trends/whimsical-coffee.md)