# Chocolate-Flavored Toothpaste Mint Chocolate Trek from Crest Encourages Delicious Dental Hygiene By Nicole Ballantyne-Choo | Published 2014-01-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mint-chocolate-trek References: [gizmodiva](http://gizmodiva.com/other_stuff/crest-launches-chocolate-flavoured-toothpaste.php) & [crest](http://www.crest.com/be/mint-chocolate-trek-toothpaste) If you find brushing your teeth a chore, [Crest](https://www.trendhunter.com/trends/bringonthecandy) has found a way to tempt you into loving oral hygiene with '[Mint](https://www.trendhunter.com/trends/watermelon-mint-kids-toothpaste) Chocolate Trek.' This yummy cleaner is part of the Crest Be collection. The Crest Be line was designed to give people [new flavors to get excited about](https://www.trendhunter.com/trends/mysweetsmile) -- chocolate is definitely a delicious change from plain mint -- yet still does the job of keeping your pearly whites sparkling. It's rare for people to dislike chocolate, and anything mint flavored such as ice cream and hot chocolate are already crowd favorites, which makes the addition of toothpaste to the mix a smart idea. 'Mint Chocolate Trek' toothpaste can be in the home of all those with a sweet tooth starting in February. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Flavored Toothpaste:** The trend of introducing unique flavors to toothpaste is disrupting the oral hygiene market, offering a new and enjoyable experience for consumers. - **Novelty Dental Products:** The rise of novelty dental products, such as chocolate-flavored toothpaste, presents opportunities for innovation within the dental industry to cater to consumers' desire for fun and unique oral care products. - **Delicious Oral Hygiene:** The concept of making oral hygiene products more enjoyable and delicious, like the 'Mint Chocolate Trek' toothpaste, is gaining traction as consumers seek out pleasant and indulgent experiences while maintaining their dental health. ### Who This Affects Most - **Oral Hygiene:** The oral hygiene industry has the potential to leverage unique flavors and novelty dental products, like chocolate-flavored toothpaste, to attract and retain more customers. - **Consumer Goods:** The introduction of novelty dental products, such as flavored toothpaste, presents an opportunity for disruption and innovation within the consumer goods industry, as companies can tap into consumers' desire for unconventional and enjoyable oral care products. - **Food and Beverage:** The food and beverage industry, particularly confectionary companies, could explore collaborations with oral hygiene brands to create unique-flavored toothpaste and dental products that cater to the increasing demand for novel and indulgent oral care experiences. ## Related on Trend Hunter - [Festive Chocolate-Mint Toothpaste](https://www.trendhunter.com/trends/nha-toothpaste.md) - [Chocolate-Vanilla Toothpastes](https://www.trendhunter.com/trends/cookies-cream-toothpaste.md) - [Filmic Chocolate Toothpastes](https://www.trendhunter.com/trends/chocolate-flavored-toothpaste.md) - [Branded Mint Chocolate Toothpastes](https://www.trendhunter.com/trends/terrys-chocolate-mint-toothpaste.md) - [Chocolate-Coconut Toothpastes](https://www.trendhunter.com/trends/hismile-x-cocobella-choc-coconut-toothpaste.md) - [Chocolate-Honeycomb Toothpastes](https://www.trendhunter.com/trends/violet-crumble-toothpaste.md) - [Nutty Chocolate Toothpastes](https://www.trendhunter.com/trends/hazelnut-spread-toothpaste.md) - [Salty-Sweet Toothpastes](https://www.trendhunter.com/trends/salted-caramel-pretzel-toothpaste.md) - [Cake-Flavored Toothpastes](https://www.trendhunter.com/trends/red-velvet-toothpaste.md)