# Minty Wintertime Milkshakes The Dairy Queen Mint Chip Shake is Available for a Limited Time By Michael Hemsworth | Published 2021-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mint-chip-shake References: [chewboom](https://www.chewboom.com/2021/01/29/dairy-queen-spins-new-mint-chip-shake/) & [dairyqueen](https://www.dairyqueen.com) The Dairy Queen Mint Chip Shake is a new [wintertime ice cream treat](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard) from the brand that will offer consumers with a themed way to enjoy the flavors of the season. The shake is a blend of the brand's signature vanilla soft serve that has been blended with milk along with crème de menthe and a [chocolate cone coating](https://www.trendhunter.com/trends/kachava-chocolate-mint). The drink is there finished with a whipped topping, and comes in small, medium and large size options to choose from. The Dairy Queen Mint Chip Shake is being made available for a limited time and is likely to be right at home on the brand's menu alongside the [Mint Shake](https://www.trendhunter.com/trends/jacks-lucky-mint-trio). The textural shake is sure to be a hit amongst consumers looking for an alternative way to enjoy the seasonal indulgence. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Milkshakes:** Opportunity to introduce more seasonal milkshake flavors to establish an emotional connection with consumers during different occasions throughout the year. - **Limited Time Offerings:** Opportunity to create more limited time offerings to increase urgency and excitement around seasonal or other special products. - **Themed Treats:** Opportunity to introduce more themed treats for special occasions (e.g. holidays, events) to increase excitement and engagement with consumers. ### Who This Affects Most - **QSR Industry:** Disruptive innovation opportunity for QSRs to introduce unique and trending food and beverage products to attract new customers and retain existing ones. - **Food and Beverage Industry:** Disruptive innovation opportunity for the food and beverage industry to experiment with new flavors and textures for seasonal and limited time offerings. - **Marketing Industry:** Disruptive innovation opportunity for marketers to design and implement creative and effective marketing campaigns to promote seasonal and limited time offerings. ## Related on Trend Hunter - [Minty Chocolate Shakes](https://www.trendhunter.com/trends/peppermint-cocoa-shake.md) - [Minty Seasonal QSR Shakes](https://www.trendhunter.com/trends/whataburger-white-chocolate-peppermint-shake.md) - [Chocolate Mint Candy Shakes](https://www.trendhunter.com/trends/wintermint-shake.md) - [Chocolate-Caramel Desserts](https://www.trendhunter.com/trends/caramel-mocha-chip-shake.md) - [Returning Chocolatey Fall Beverages](https://www.trendhunter.com/trends/white-mocha-shake-1.md) - [Mint Chocolate Fast-Food Shakes](https://www.trendhunter.com/trends/mint-chocolate-shakes.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Blend-It-Yourself Milkshakes](https://www.trendhunter.com/trends/mint-choc-chip-milkshake.md) - [Dark Chocolate Peppermint Shakes](https://www.trendhunter.com/trends/dark-chocolate-peppermint-shake.md)