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# Progressive Casual Menswear
The New Minotaur SS18 Collection Focuses on Innovative Textiles

By Amy Duong | Published 2018-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/minotaur
References: [hypebeast](https://hypebeast.com/2018/2/minotaur-2018-spring-summer) & [minotaur.co.jp](https://www.minotaur.co.jp/)

Tokyo-based fashion label Minotaur unveiled its Spring/Summer 2018 collection, which is packed with [technical, clean casual wear](https://www.trendhunter.com/trends/mizuno-for-margaret-howell). With this new line, the label delivers its recognized blend of progressive design details and staple pieces. Minotaur embodies the idea of [minimalist modern apparel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), offering a focus on unique textiles, rather than bold graphic details.

The new Minotaur Spring/Summer 2018 collection boasts a mainly [neutral color palette](https://www.trendhunter.com/trends/black-tag-collection) of beige, black and white, but has occasional accents of light and dark blues, orange and green. Some of the selection ranges from trim pants and lightweight jackets to shorts, plain t-shirts, long sleeve shirts and button-ups. Some unique pieces include the asymmetrical parka, waterproof fabric-crafted coats, as well as polo shirts and patch-pocket jackets.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 46% | Activity: 13% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Technical Casual Wear:** There is an opportunity for brands to create innovative clothing using technical textiles for a clean and casual look.
- **Minimalist Modern Apparel:** The trend towards minimalist fashion provides a chance for brands to focus on simple designs with unique textiles.
- **Asymmetrical and Patch-pocket Jackets:** Designers can explore disruptive innovation in jacket designs by incorporating asymmetrical shapes and patch pockets as unique features.

### Sectors Adopting This

- **Fashion:** Fashion brands can leverage the trend of progressive casual menswear to introduce new collections and styles.
- **Textile Manufacturing:** The demand for innovative textiles in casual menswear opens up opportunities for textile manufacturers to create and supply unique fabrics.
- **Apparel Design:** Apparel designers have the opportunity to experiment with minimalist modern styles and incorporate technical textiles in their creations.

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