# Latte-Friendly Oat Milks Minor Figures Oat Milk is a Dairy-Free Alternative to MIlk and Soy By Rebecca Byers | Published 2018-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minor-figures-oat-milk References: [minorfigures](https://www.minorfigures.com/store/oat) Minor Figures Oat Milk is a [foamable milk alternative](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) "created by baristas, for baristas," that is quickly gaining popularity thanks to its kitschy cartoonish branding and it's social media presence. A UK-based company, the dairy-free alternative to milk and soy can now be found in coffee shops around the world, from Australia to Toronto. Contained in a tetra-pack style packaged, Minor Figures Oat Milk is suitable for vegans, "foamable" making it ideal for [lattes](https://www.trendhunter.com/trends/matcha-latte-oat-drink) and is also a reliable source of calcium. The oat milk product is one in a wide range of "[barista supplies](https://www.trendhunter.com/trends/oatly-baristamatic)" offered by the company operating out of both London, England and Victoria, Australia. After opening, a package of Minor Figures Oat Milk lasts for 7 days in the fridge. Image Credit: Minor Figures ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Foamable Milk Alternatives:** The rise of Minor Figures Oat Milk presents an opportunity for the development of other foamable milk alternatives, catering to the growing demand for dairy-free options in coffee shops. - **Vegan Barista Supplies:** The success of Minor Figures Oat Milk highlights the potential for creating a range of specialized vegan barista supplies, offering coffee shops innovative and sustainable alternatives to traditional dairy products. - **Social Media-driven Brands:** The popularity of Minor Figures Oat Milk demonstrates the power of social media in promoting and establishing brands, suggesting a need for businesses to invest in their online presence to reach a wider audience. ### Who This Affects Most - **Plant-based Food and Beverage:** The rise of Minor Figures Oat Milk indicates a growing consumer interest in plant-based alternatives, creating opportunities for innovation and expansion within the plant-based food and beverage industry. - **Coffee Shop Supplies:** The demand for Minor Figures Oat Milk showcases the potential for coffee shop supply companies to develop and provide a wide range of dairy-free and vegan products to cater to the shifting preferences of customers. - **Packaging and Labelling:** The unique tetra-pack style packaging of Minor Figures Oat Milk presents an opportunity for companies within the packaging and labeling industry to create innovative and eco-friendly solutions for dairy alternatives. ## Related on Trend Hunter - [Fortified Refrigerated Oat Milks](https://www.trendhunter.com/trends/minor-figures-everyday-oat.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Latte-Ready Oat Milks](https://www.trendhunter.com/trends/oat-milk-barista.md) - [Oat Milk Retail Expansions](https://www.trendhunter.com/trends/minor-figures-oat-mlks.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md)