# State Tourism Popup Campaigns Minnesota in a Box Brings the State's Tourism to the Tourists By Hayley McGlone | Published 2016-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/minnesota-in-a-box References: [adweek](http://www.adweek.com/adfreak/minnesota-box-get-you-visit-state-will-now-visit-you-first-172702) & [exploreminnesota](http://www.exploreminnesota.com/onlyinmn/summer/) Explore Minnesota Tourism decided to take a different approach to [traditional tourism advertising](https://www.trendhunter.com/trends/new-travel-campaign) with the Minnesota in a Box campaign. The campaign instead brings the state's tourism to viewers around the country. Explore Minnesota Tourism refurbished a shipping container into [Instagram](https://www.trendhunter.com/trends/worlds-smallest) booths to showcase what the state's tourism has to offer. One box features a wilderness motif inspired by the Boundary Waters region and has cattails, a mist generator, a loon call soundtrack and a wooden canoe for pretend paddling. The other box mimics Minneapolis' famous [First Avenue](https://www.trendhunter.com/trends/toy-fair-new-york-2026) music club and features a fog machine, "bouncer," purple stage lighting which is a tribute to Prince, and a full drum kit. The Minnesota in a Box campaign aimed to reach more viewers in a more creative way than a more traditional marketing example. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Shipping Container Transformations:** Opportunity to create unique and immersive experiences through transforming shipping containers. - **Interactive Pop-up Experiences:** Opportunity to engage customers through interactive and immersive pop-up campaigns. - **Location-independent Tourism Promotion:** Opportunity to bring tourism experiences to potential visitors regardless of their location. ### Where This Applies - **Tourism:** Disruptive innovation opportunities lie in reimagining traditional tourism advertising strategies to create more engaging and location-independent experiences. - **Event Management:** Opportunity to design and execute interactive pop-up experiences that attract and captivate audiences in unique ways. - **Shipping and Logistics:** Opportunity to explore the potential of transforming shipping containers into immersive marketing installations or experiences. ## Related on Trend Hunter - [Travel-Inspired Toy Catalogs](https://www.trendhunter.com/trends/tennessee-playcation.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Beach-Themed Mobile Tourist Centers](https://www.trendhunter.com/trends/wasaga-beach.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)