# Graffiti-Bombed Billboards The Minneapolis Institute of Arts Ad Gets Covered Up By Renee Ramsarran | Published 2011-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/minneapolis-institute-of-arts-ad References: [neatorama](http://www.neatorama.com/2011/02/23/museum-finds-vandalism-charming/) & [latimesblogs.latimes](http://latimesblogs.latimes.com/culturemonster/2011/02/minnesota-graffiti-artist-saves-titians-venus-from-exposure-.html) Although the Minneapolis Institute of Arts picked Titian's 'Venus Rising from the Sea' as its [outdoor poster](https://www.trendhunter.com/trends/3d-billboards) girl, a graffiti artist seemed concerned about the topless lady. The billboard was spra-painted with a stylish red sweetheart cover-up, along with the word "Brr!" According to the LA times, Minneapolis Institute of Arts staff were "highly amused.” However, the original billboard was soon after erected back in its place. **Implications** - [Graffiti](https://www.trendhunter.com/trends/museum-of-graffiti1) has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for [street art](https://www.trendhunter.com/trends/surreal-street-art-1) that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Street Art:** Fashion brands can leverage interactive street art, like graffiti that parodies pop cultural figures, to attract consumers. - **Evolving Graffiti:** Graffiti has evolved from simple tags to meaningful pieces that make a statement, offering opportunities for artists and brands to collaborate. - **Graffiti as Commentary:** Graffiti artists like Banksy have set the standard for street art that interacts with its environment and makes a social or political commentary. ### Where This Applies - **Fashion:** Fashion brands can incorporate alternative art pieces, like graffiti, to create a unique edge and attract consumers. - **Art:** The evolving graffiti scene offers opportunities for artists to collaborate with brands and create meaningful art installations. - **Advertising:** Interactive street art, like graffiti, can be used as a disruptive advertising strategy to engage with consumers and make a statement. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md)