# Bubblegum Bow Tie Booties The Minna Parikka SS10 Shoe Collection has a Girlie Charm By Zoe Badley | Published 2010-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minna-parikka References: [highsnobette](http://www.highsnobette.com/news/2010/08/04/introducing-minna-parikka-shoes/) & [minnaparikka](http://www.minnaparikka.com/) Featuring [booties, pumps and flats](https://www.trendhunter.com/trends/perforated-flats) with [bow-tie and heart-shaped cut-outs](https://www.trendhunter.com/trends/crocs-5), the Minna Parikka SS10 Shoe Collection was undoubtedly created for those die-hard girlie-girls. The hues featured in the collection range from bubblegum pink to sunshine yellow to baby blue. The Minna Parikka SS10 Shoe Collection has just about everything to make a girl swoon and squeal with desire. Be sure to check out the gallery for more coveted shoe designs. **Implications** - With so many dark styles emerging each day, consumers are looking for [softer styles](https://www.trendhunter.com/trends/satin-pink). Products that feature a subtler aesthetic are appealing to those who want to stay classic with their looks. In order to gain more popularity, a company could hone in on this desire from customers who desire this in their purchases. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Girly Shoe Fashion:** The Minna Parikka SS10 Shoe Collection features shoes with bow-tie and heart-shaped cut-outs, in soft pastel hues, catering to the girly-girl fashion trend. - **Subtle Aesthetics:** Consumers are seeking products with more subtle aesthetics, providing a disruption opportunity in the fashion and beauty industry. - **Soft Fashion Palettes:** The use of soft pastel colors, as seen in the Minna Parikka SS10 Shoe Collection, presents an opportunity for fashion designers to introduce soft fashion palettes in their designs. ### Who This Affects Most - **Fashion Industry:** The Minna Parikka SS10 Shoe Collection and its girly-girl style present opportunities for fashion brands to expand offerings or cater to a new market. - **Beauty Industry:** The trend of subtle aesthetics seen in the Minna Parikka SS10 Shoe Collection presents opportunities for beauty brands to introduce gentle and natural products for skincare and make-up. - **Retail Industry:** The demand for softer aesthetics and pastel hues in fashion can create opportunities for retailers to showcase and sell products from smaller, independent brands catering to that aesthetic. ## Related on Trend Hunter - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md)