# Geometrically Camouflaged Shoe Ads Models Were Body Painted for Minna Parikka Spring/Summer 2014 By Megan Facciuolo | Published 2014-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/minna-parikka-springsummer-2014 References: [designtaxi](http://designtaxi.com/news/364613/Gorgeous-Body-Paintings-Blend-Models-Into-Vibrantly-Patterned-Backgrounds/) & [minnaparikka](http://minnaparikka.com/collection) Famed [shoe designer](https://www.trendhunter.com/trends/metropole-seoul-derby) [Minna Parikka](https://www.trendhunter.com/trends/portals-collection) recently collaborated with illustrator Janine Rewell to advertise the 'Minna Parikka Spring/Summer 2014' collection. Rewell blended models into [vibrant geometric backgrounds](https://www.trendhunter.com/trends/audi-car-couture) with the use of body paint. Rewell painted the models' bodies in vibrant colors to coincide with the shoes and backgrounds. It came to be a tricky task because the natural contours of the female body can ruin sharp, geometric angles, but with the help of body paint and make-up artists Saara Sarvas and Riina Laine, the challenge was met. Four beautiful ads were created, and the process was documented into a short video. As for the shoes, even with all the visual distraction around them, they still make a statement of their own. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Body Paint Advertising:** The use of body paint in advertising creates visually striking ads. - **Geometric Camouflage:** The trend of using camouflage patterns in advertising and product design. - **Visual Distraction Advertising:** The trend of using competing visual elements to draw attention to a product. ### Industries Being Reshaped - **Fashion:** Fashion industry can utilize body painting and geometric camouflage in their advertising campaigns. - **Cosmetics:** Cosmetics industry can use body paint as a new way to showcase their products. - **Art:** Art industry can use body painting and geometric design to create new artworks. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Second Skin-Feeling Collaborative Shoes](https://www.trendhunter.com/trends/peu.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Paint-Adorned Rugged Fashion Boots](https://www.trendhunter.com/trends/1460-8eyelet-boot.md)