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# Breakfast-Inspired Board Games
Mini-Wheats' Morning Craze Game Was Created for Cereal Lovers

By Laura McQuarrie | Published 2020-10-05 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/miniwheats-morning-craze
References: [prnewswire](https://www.prnewswire.com/news-releases/kelloggs-frosted-mini-wheats-first-ever-board-game-reminds-you-to-tame-the-growl-301145617.html) & [kfr](http://www.kfr.com/MorningCraze)

[Kellogg's](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft) Frosted Mini-Wheats' Morning Craze is a first-of-its-kind board game that was created with cereal lovers in mind and it shares hilarious stories from real families across the country. The board game serves as a reminder of what happens if breakfast is skipped—"The Growl" may cause people to start eating their groceries in the checkout lane or attempting to slurp the cords of their headphones like spaghetti.

Fans can enter to win a game of Morning Craze of their own, plus a box of Kellogg's Frosted Mini-Wheats by submitting their own story of The Growl. The game challenges players to collect [cereal pieces](https://www.trendhunter.com/trends/nesquik-minis) and avoid the consequences of The Growl so that it can ultimately be silenced.

Image Credit: Kellogg Company

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 73% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Breakfast-inspired Board Games:** Disruptive innovation opportunity: Creating unique and engaging board games that cater to specific food preferences, such as breakfast-themed games for cereal lovers.
- **Real-life Stories in Board Games:** Disruptive innovation opportunity: Incorporating personal and relatable stories from consumers into board games to create a more meaningful and engaging gameplay experience.
- **Interactive Food Marketing:** Disruptive innovation opportunity: Using food-related games and experiences to promote and market food products in a fun and interactive way.

### Who This Affects Most

- **Food and Beverage:** Disruptive innovation opportunity: Developing new and creative ways to engage consumers with food and beverage products through interactive games and experiences.
- **Entertainment:** Disruptive innovation opportunity: Merging real-life stories and game mechanics to create a new genre of board games that provide both entertainment and relatable experiences.
- **Marketing and Advertising:** Disruptive innovation opportunity: Utilizing interactive and immersive food-themed experiences in marketing campaigns to capture consumer attention and enhance brand engagement.

## Related on Trend Hunter

- [Video Game-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft.md)
- [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md)
- [Dinner Cereal Sweepstakes](https://www.trendhunter.com/trends/cereal-for-dinner.md)
- [Flavorful Cereal Mashups](https://www.trendhunter.com/trends/cereal-mashup.md)
- [Immersive Cereal Video Games](https://www.trendhunter.com/trends/weetos-world.md)
- [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md)
- [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md)
- [Miniaturized Kitchen Accessory Kits](https://www.trendhunter.com/trends/minis-breakfast-bundle.md)
- [Miniature Breakfast Cereals](https://www.trendhunter.com/trends/mini-cereals.md)