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# Cake-Flavored Breakfast Cereals
The New Minions Vanilla Cake Cereal is Like Dessert for Breakfast

By Katherine Pendrill | Published 2020-04-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/minions-vanilla-cake-cereal
References: [delish](https://www.delish.com/food-news/a32158610/minions-vanilla-cake-cereal/)

[General Mills](https://www.trendhunter.com/trends/loaded-birthday-cake-cereal) is turning dessert into breakfast with its new Minions Vanilla Cake Cereal.

The new 'Minions: The Rise of the Gru' movie is set to debut on July 2nd, 2021, but it looks like General Mills is hoping to drum up some excitement for the film a lot sooner. According to the Instagrammer @cereallife, the brand is set to debut a new Minions Vanilla Cake Cereal sometime very soon. Despite the bright yellow box, the new cereal is not banana-flavored, but is instead intended to taste like [vanilla cake](https://www.trendhunter.com/trends/great-value-confetti-crunch). This means sweetened corn cereal pieces studded with tasty [mini marshmallows](https://www.trendhunter.com/trends/magic-spoon-protein-cereal).

Colorful and sweet, the new Minions Vanilla Cake Cereal provides a tasty way to celebrate the Minions series.

Image Credit: *@cereallife.*

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 18% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Dessert-inspired Breakfast:** Opportunity for other brands to introduce indulgent breakfast cereals inspired by different desserts.
- **Novelty Cereals:** For companies to leverage popular movie or TV show characters to create new flavors or packaging designs.
- **Kid-friendly Snacks:** Marketing efforts could focus on making breakfast more fun and appealing for kids, who may be more likely to ask their parents to buy this type of cereal.

### Who This Affects Most

- **Food Industry:** Opportunity to create new cereal flavors that cater to consumers’ desire for sweet, indulgent breakfast options.
- **Entertainment Industry:** Opportunity for movie and TV studios to partner with food companies to create limited-edition merchandise tied to a specific release.
- **Marketing and Advertising Industry:** Opportunity to leverage social media influencers to help promote and increase visibility of these new cereal launches.

## Related on Trend Hunter

- [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md)
- [Creme-Filled Birthday Cake Cereals](https://www.trendhunter.com/trends/loaded-birthday-cake-cereal.md)
- [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md)
- [Cute Miniaturized Cereal Ranges](https://www.trendhunter.com/trends/minis-cereals.md)
- [Cartoon Character-Themed Menus](https://www.trendhunter.com/trends/allday-minions-menu.md)
- [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md)
- [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md)
- [Cult-Favorite Animation-Themed Beverages](https://www.trendhunter.com/trends/banana-candy.md)
- [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md)