# Mischievous Protein Bars The Minions & Monsters BUILT Puff Variety Pack Features a Mystery Flavor By Laura McQuarrie | Published 2026-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minions-monsters-built-puff-variety-pack References: [stack3d](https://www.stack3d.com/2026/06/built-x-minions-monsters-mystery-flavor/) & [built](https://built.com/products/minions-and-monsters-12ct-variety-pack?srsltid=AfmBOoo2GejGaQF6UynHDREH3RuBanlR1WVdUhi7ZJet13wrUvqsIxFJ)  BUILT Brands, known for its marshmallowy Built Puff protein bars, is marking the latest instalment in the Despicable Me franchise with a reskinned Banana Cream Pie flavor and a brand-new Mystery Flavor in a special Minions & Monsters BUILT Puff Variety Pack. While the nostalgic Banana Cream Pie variety shares a taste of the Minions' favorite food in a dark chocolatey coating, the Mystery Flavor teases a "monstrous surprise" that's sweet, crisp and throwback-worthy. BUILT Puff bars are known for their soft and airy center, and both of these bars share a premium collagen protein blend to deliver 16 to 17 grams of protein as part of an experience that's a far cry from bars that are chalky, dense or crumbly in texture. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 80% | Activity: 83% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Flavor Collaborations:** Co-branded nostalgic flavors create experiential product lines that marry entertainment IP with functional nutrition to attract broad consumer cohorts. - **Mystery-flavor Engagement:** Products that conceal a surprise flavor stimulate repeat purchases and social sharing as consumers seek to discover and compare hidden variants. - **Soft-airy Protein Textures:** A marshmallow-like protein center challenges traditional dense bar formats by prioritizing indulgent mouthfeel while delivering elevated protein levels. ### Sectors Adopting This - **Packaged Foods:** Snack manufacturers can leverage character tie-ins and novel textures to reposition protein snacks for mainstream treat occasions beyond fitness niches. - **Sports Nutrition:** Protein blends featuring collagen and dessert-like textures broaden the category toward hybrid performance-and-indulgence products. - **Licensed Merchandise:** Brand licensing with films and characters provides shelf differentiation and ancillary revenue streams that extend beyond traditional apparel and toy markets. ## Related on Trend Hunter - [Wild-Caught Canned Proteins](https://www.trendhunter.com/trends/cod-2.md) - [Bakery-Inspired Protein Bars](https://www.trendhunter.com/trends/barebells-cinnamon-bun.md) - [Parmesan Cheese Protein Bars](https://www.trendhunter.com/trends/body-by-cheese-campaign.md) - [Fruit-Forward Bread Snacks](https://www.trendhunter.com/trends/shake-em-banana-bites.md) - [Ancestral Protein Bars](https://www.trendhunter.com/trends/prima-mint-chip.md) - [Sour Protein Bars](https://www.trendhunter.com/trends/built-sour-puff.md) - [Green-Hued Cartoon Condiments](https://www.trendhunter.com/trends/frenchs-mustard.md) - [Jaggery Protein Bars](https://www.trendhunter.com/trends/max-protein-roots.md) - [Treat-Like Energy Protein Bars](https://www.trendhunter.com/trends/lrabar-protein.md)