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# Mini Cartoon Character Cookies
Nabisco's New Minions Cookies are Shaped Like Tiny Minions

By Katherine Pendrill | Published 2020-05-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/minions-cookies
References: [delish](https://www.delish.com/food-news/a32478838/target-mini-minions-cookies/)

With the new 'Minions: The Rise of Gru' movie due out next year, [Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products) has debuted mini Minions Cookies.

For those unfamiliar, the Minions are the adorable yellow aliens from the 'Despicable Me' movie series. Nabisco's new Minions Cookies are [mini graham cookies](https://www.trendhunter.com/trends/goldfish-sweet-grahams) in the shape of popular Minions characters. As the side of the box reveals, there are five different Minions characters, including Gru. The mini cookies are then packaged in single-serve bags, which makes them perfect for snack time or school lunches. Parents will also be happy to know that the cookies are a good source of calcium.

With Minions waffle makers, cereal and popsicles, the new Minions Cookies are sure to be a hit among kids and adults alike.

Image Credit: *Target.*

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Mini Cartoon Character Cookies:** Opportunity for companies to create mini versions of popular characters as snacks.
- **Movie-themed Snacks:** Potential for creating snacks in the shape of characters from popular movies.
- **Single-serve Packaging:** An opportunity for brands to create convenient and portable packaging for snacks.

### Industries Being Reshaped

- **Food Manufacturing:** Food manufacturers can capitalize on the trend of creating snacks in the shape of popular characters.
- **Entertainment Merchandising:** Opportunity for the entertainment industry to partner with food brands to create movie-themed snacks.
- **Convenience Packaging:** Packaging companies can develop innovative single-serve packaging solutions for snacks.

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