# Character-Themed Candy Lines The Swizzels Minions Candy Range Celebrates the Upcoming Movie By Michael Hemsworth | Published 2022-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/minions-candy-range References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/swizzels-launches-new-range-for-minions-film-launch-07-06-2022/) & [swizzels](https://swizzels.com)  The [Swizzels Minions](https://www.trendhunter.com/trends/minions-very-berry-chew-bars) candy range is being launched by the family-owned brand as a new series of products for the summer to celebrate the arrival of the latest installment in the movie franchise. The product range includes the [Minions Banana & Blueberry Squashies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons), the [Minions Tropical Chew Bars](https://www.trendhunter.com/trends/tropical-chew-bar) in Mango & Pineapple and Peach & Passion Fruit flavors, and the Minions Tropical Fizz Chew Bars. The candies are priced starting at 15p up to £1 each and are formulated with the namesake characters in mind to make them a fun treat for young fans to enjoy. The Swizzels Minions candy range is expected to be bolstered by Minions: The Rise of Gru, which is hitting theaters starting June 26, 2022. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 2% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Character-themed Candy Lines:** Brands can expand their product line by creating character-based candy that caters to a particular audience's preferences. - **Movie-themed Food and Beverage Products:** Brand companies can capitalize on upcoming movie releases by creating food and beverage products that tie into the theme of the movie. - **Limited Edition Product Creation:** Creating limited edition food and beverage products can generate excitement and drive sales amongst consumers. ### Who This Affects Most - **Confectionery Industry:** Creating character-themed candy lines can contribute to brand recognition, expand customer base, and drive repeat sales. - **Entertainment Industry:** Collaboration with the entertainment industry can generate exciting promotions and boost sales for both movie producers and brand companies. - **Retail Industry:** Retailers can explore creating exclusive limited-edition products to provide a unique shopping experience for consumers and stand out in a crowded market. ## Related on Trend Hunter - [Holiday-Themed Cartoon Candies](https://www.trendhunter.com/trends/minions-very-berry-chew-bars.md) - [Cartoon-Themed Candy Dips](https://www.trendhunter.com/trends/swizzels-sherbet-dip.md) - [Filmic Cartoon Candy Toys](https://www.trendhunter.com/trends/pez-despicable-me-4.md) - [Cult-Favorite Animation-Themed Beverages](https://www.trendhunter.com/trends/banana-candy.md) - [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md) - [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md) - [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md)