# Minion Snack Packaging Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture By Ady Floyd | Published 2015-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minion-branded References: [foodbev](http://www.foodbev.com/news/capri-sun-reveals-minions-merchandising-and-advertising-campaign/) With the 'Minions' spin-off film from 'Despicable Me' upcoming, [Illumination Entertainment](https://www.trendhunter.com/trends/minion-figure) and [Universal Pictures](https://www.trendhunter.com/trends/butterkist-wicked-promotion) teamed up with [Capri-Sun](https://www.trendhunter.com/trends/caprisun-halloween-pouches) to launch a line of Minion-branded products like honey puff cereal and ice cream lollies. The Minion-branded products will hit the market during the 2015 months of June and July to correspond with the movie's release dates. The line will even feature a new Minion-inspired BanApple flavor. The new flavor is Capri-Sun's tribute to the Minions themselves. In addition, the line of beverages and treats will include collectible items like pouches to entice consumers with special souvenirs. There will also be a massive sweepstakes campaign for consumers to enter and win family vacations. This line of playful merchandise is sure to catch the attention of animation fans and Disney movie-lovers alike. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Movie-themed Product Launch:** Launching a new line of products to coincide with the release of a highly anticipated movie is a disruptive innovation opportunity for companies looking to generate buzz and attract fans. - **Collectible Giveaways:** Including collectible items with products is a disruptive innovation opportunity for companies looking to create a sense of exclusivity and increase consumer engagement. - **Limited-edition Product Flavors:** Creating limited-edition product flavors is a disruptive innovation opportunity for companies looking to tap into pop culture trends and generate interest among consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of releasing limited-edition flavors and collectible giveaways to coincide with a popular movie release to increase sales and brand recognition. - **Entertainment and Media:** The entertainment and media industries can explore opportunities to collaborate with food and beverage companies to launch tie-in products and promotions to coincide with the release of popular movies. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the potential for generating buzz and creating engagement by helping companies launch movie-themed product lines and associated promotions. ## Related on Trend Hunter - [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md) - [Character-Themed Candy Lines](https://www.trendhunter.com/trends/minions-candy-range.md) - [Cartoon-Branded Snack Products](https://www.trendhunter.com/trends/hippeas-and-minions.md) - [Cartoon-Celebrating Salad Promotions](https://www.trendhunter.com/trends/florette-salads.md) - [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md) - [Cult-Favorite Animation-Themed Beverages](https://www.trendhunter.com/trends/banana-candy.md) - [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md) - [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md) - [Celebratory Cinema Snack Products](https://www.trendhunter.com/trends/ferrero-despicable-me-4.md)