# Punny Beer Giveaways Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills By Grace Mahas | Published 2020-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/minimax-big-green-egg-grills References: [instagram](https://www.instagram.com/hammsthebeer/) & [promorules](https://www.promorules.com/PL013970) In celebration of National Grilling Day on July 22, The Big Green Egg and Hamm's joined forces to give away custom Hamm’s branded MiniMax Big Green Egg grills. The pun, Green Eggs and Hamm's is sure to delight any Dr. Seuss fan for its ingenuity and dedication. “We know there are Hamm’s fans nationwide that have mastered both the art of grilling and the art of cracking open an ice cold Hamm’s,” said Josh Wexelbaum, Senior Director of Marketing for Economy Brands at [Molson Coors](https://www.trendhunter.com/trends/igh-stakes-beer-ad). “We want to see just how creative they can get. Whether that’s infusing Hamm’s into your signature recipe or having a grilling ritual like no other, fans are invited to show the passion and pride that makes them a true Hammpion of the grill.” To enter the Hamm's branded MiniMax Big Green Egg [grill giveaway contest](https://www.trendhunter.com/trends/go-for-dos), fans must be following both @hammsthebeer and @biggreenegg on [Instagram](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) and share a photo or video showing what makes them a HAMMpion of the grill. Entrees must also tag @hammsthebeer and use the hashtag #greeneggandhamms and #contest. More information on the contest details can be found at @hammsthebeer on Instagram. The contest closes on Monday, August 10th with the winning be notified on Tuesday, August 18th. Image Credit: Hamm's ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Brand Collaborations:** Collaborative product giveaways between brands can create buzz and increase brand loyalty. - **Social Media Contests:** Hosting Instagram contests can increase brand engagement and create user-generated content. - **Event-based Marketing:** Using holidays or special events as marketing opportunities can create excitement and increase brand awareness. ### Where This Applies - **Alcohol:** Collaborations and giveaways within the alcohol industry can increase brand loyalty and create excitement around new products. - **Home Appliances:** Partnering with a popular home appliance brand can create a unique product and increase brand recognition. - **Social Media Marketing:** Hosting Instagram contests can be an effective and affordable way to increase brand engagement and reach a wider audience. ## Related on Trend Hunter - [Storybook Food Collaborations](https://www.trendhunter.com/trends/green-eggs-spam1.md) - [Pizza-Themed Beer Promotions](https://www.trendhunter.com/trends/old-golden-hen.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Whimsical Canned Meats](https://www.trendhunter.com/trends/green-eggs-spam.md) - [Grill Rental Pop-Ups](https://www.trendhunter.com/trends/grill-rental.md) - [Summer-Inspired Grilling Sweepstakes](https://www.trendhunter.com/trends/aldi-and-doordash.md) - [Exciting Pickleball-Themed Sweepstakes](https://www.trendhunter.com/trends/serves-up-summer.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [Easter Kegg Hunts](https://www.trendhunter.com/trends/easter-kegg-hunt.md)