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# Odd Minimalist Illustrations
WTF Posters by Estudio Minga are Confusingly Cool

By Erin Kirkpatrick | Published 2011-04-02 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/minimalistic-illustrations-wtf
References: [anna-likes.net](http://www.anna-likes.net/2010/12/wtf.html) & [estudiominga](http://www.estudiominga.com/int_artwork/wtf2/WTF)

Simplicity is beautiful; complexity is confusing. Cue in these minimalistic illustrations! These illustrations by Estudio Minga feature 'WTF' situations, and are fabulous because of their simplicity, their hilarity and their strangeness.

From a fat man running away from a gigantic sprinkled donut, a man with abnormally large scissors and a giraffe that isn't quite tall enough to reach the tree to an Aerial Tramway whose cables resemble a cardiac monitor, these 'WTF' posters make you wonder, what's the point? Well, perhaps there is no point to them, but that is the best part of this collection. They are the "bees' knees" and the "cat's pajamas" all rolled into absurd situational pieces of art. Maybe these pieces have a hidden meaning or maybe they are just meant to make you giggle -- take a look and decide for yourself.

These vibrantly colored 'WTF' prints are sure to make you laugh while simultaneously thinking, "WTF!"

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 76% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Odd Minimalist Illustrations:** Opportunities for creating humorous and memorable marketing campaigns that utilize simple and confusing visuals.
- **Absurd Situational Art:** Opportunities for pushing the boundaries of traditional art through the creation of art that is both ridiculous and thought-provoking.
- **Humorous Visual Content:** Opportunities for creating shareable and relatable visual content that will increase engagement on social media platforms.

### Sectors Adopting This

- **Marketing and Advertising:** Brands can use these illustrations to create memorable and unique marketing campaigns that stand out from the competition.
- **Contemporary Art:** Artists can explore new forms and mediums of art by utilizing absurdist concepts in their works.
- **Social Media:** Social media influencers can use humorous visual content to increase their following and interact with their audience in a new and creative way.

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